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Selfie Usage in Marketing Between Co...

Yang, Qinjin.

Selfie Usage in Marketing Between Companies and Consumers.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Selfie Usage in Marketing Between Companies and Consumers./
Author:	Yang, Qinjin.
Description:	1 online resource (58 pages)
Notes:	Source: Masters Abstracts International, Volume: 56-03.
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9781369551013

Selfie Usage in Marketing Between Companies and Consumers.
Yang, Qinjin.

Selfie Usage in Marketing Between Companies and Consumers. - 1 online resource (58 pages)

Source: Masters Abstracts International, Volume: 56-03.

Thesis (M.S.)--Rochester Institute of Technology, 2017.

Includes bibliographical references

This case study analysis focuses on the use of selfies by both companies and consumers in relation to certain products. By using uses and gratifications theory, this case study analysis investigates four major companies and their products, as well as their implementation of user-generated selfies. Selfie-posting and other related interactions between consumers and companies suggest effective marketing of both consumers' self-images, (i.e., consumers' intentions of obtaining social capital by posting selfies) and companies' products. Finally, this case study analysis also suggests a healthy and productive marketing result between consumers and products with the use of selfies.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369551013Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Selfie Usage in Marketing Between Companies and Consumers.
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020 $a 9781369551013
035 $a (MiAaPQ)AAI10255636
035 $a (MiAaPQ)rit:12584
035 $a AAI10255636
040 $a MiAaPQ $b eng $c MiAaPQ
100 1 $a Yang, Qinjin. $3 1188363
245 1 0 $a Selfie Usage in Marketing Between Companies and Consumers.
264 0 $c 2017
300 $a 1 online resource (58 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 56-03.
500 $a Advisers: Jonathan Schroeder; Shalini Khazanchi.
502 $a Thesis (M.S.)--Rochester Institute of Technology, 2017.
504 $a Includes bibliographical references
520 $a This case study analysis focuses on the use of selfies by both companies and consumers in relation to certain products. By using uses and gratifications theory, this case study analysis investigates four major companies and their products, as well as their implementation of user-generated selfies. Selfie-posting and other related interactions between consumers and companies suggest effective marketing of both consumers' self-images, (i.e., consumers' intentions of obtaining social capital by posting selfies) and companies' products. Finally, this case study analysis also suggests a healthy and productive marketing result between consumers and products with the use of selfies.
520 $a Keywords: selfie, uses and gratification, social capital, marketing.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
655 7 $a Electronic books. $2 local $3 554714
690 $a 0459
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Rochester Institute of Technology. $b Communication and Media Technologies. $3 1185602
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10255636 $z click for full text (PQDT)

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