國立虎尾科技大學 |

Reconceptualizing the Work of a Content Provider for an Online Audience : = A Case Study For How Pedagogical Strategies Can Provide Models of Engagement for Producers of Entertainment.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Reconceptualizing the Work of a Content Provider for an Online Audience :/
Reminder of title:	A Case Study For How Pedagogical Strategies Can Provide Models of Engagement for Producers of Entertainment.
Author:	Cooke, Diane.
Description:	1 online resource (326 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.
Subject:	Web studies. -
Online resource:	click for full text (PQDT)
ISBN:	9780355407891

Reconceptualizing the Work of a Content Provider for an Online Audience : = A Case Study For How Pedagogical Strategies Can Provide Models of Engagement for Producers of Entertainment.
Cooke, Diane.

Reconceptualizing the Work of a Content Provider for an Online Audience :A Case Study For How Pedagogical Strategies Can Provide Models of Engagement for Producers of Entertainment. - 1 online resource (326 pages)

Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.

Thesis (Ph.D.)--Old Dominion University, 2017.

Includes bibliographical references

With the interconnectivity of the Internet, and the availability of affordable media compositional tools, the proliferation of online media continues to grow exponentially. However, each day is still comprised of a fixed 24 hours, with far fewer hours spent in active media consumption. Considering the global potential for content to be found (Moreville), discovered (Cormier) or spread (Jenkins), content providers are looking for ways to attract, cultivate and hopefully expand their audiences amid all this digital clutter. In the field of entertainment, this challenge is complicated when small content providers are not aligned with an online, curated network such as Netflix or Hulu. Online education has developed practices designed to communicate expectations/objectives and increase engagement. Although the outcomes/objectives between the entertainment industry and those of online education are quite different, it is possible that both industries could find commonality and share mutually beneficial approaches. Conceptualizing the audience as students might offer content providers a quicker path to assessing what their "work" is online and following a cyclical process of evaluation, as in education, offers a logical and almost narrative approach to data collection and assessment.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355407891Subjects--Topical Terms:

1148502
Web studies.
Index Terms--Genre/Form:

554714
Electronic books.

Reconceptualizing the Work of a Content Provider for an Online Audience : = A Case Study For How Pedagogical Strategies Can Provide Models of Engagement for Producers of Entertainment.
LDR:03744ntm a2200349K 4500 001 915181
005 20180727091511.5
006 m o u
007 cr mn||||a|a||
008 190606s2017 xx obm 000 0 eng d
020 $a 9780355407891
035 $a (MiAaPQ)AAI10621568
035 $a (MiAaPQ)odu:10514
035 $a AAI10621568
040 $a MiAaPQ $b eng $c MiAaPQ
100 1 $a Cooke, Diane. $3 1188457
245 1 0 $a Reconceptualizing the Work of a Content Provider for an Online Audience : $b A Case Study For How Pedagogical Strategies Can Provide Models of Engagement for Producers of Entertainment.
264 0 $c 2017
300 $a 1 online resource (326 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.
500 $a Advisers: David Metzger; Rochelle Rodrigo.
502 $a Thesis (Ph.D.)--Old Dominion University, 2017.
504 $a Includes bibliographical references
520 $a With the interconnectivity of the Internet, and the availability of affordable media compositional tools, the proliferation of online media continues to grow exponentially. However, each day is still comprised of a fixed 24 hours, with far fewer hours spent in active media consumption. Considering the global potential for content to be found (Moreville), discovered (Cormier) or spread (Jenkins), content providers are looking for ways to attract, cultivate and hopefully expand their audiences amid all this digital clutter. In the field of entertainment, this challenge is complicated when small content providers are not aligned with an online, curated network such as Netflix or Hulu. Online education has developed practices designed to communicate expectations/objectives and increase engagement. Although the outcomes/objectives between the entertainment industry and those of online education are quite different, it is possible that both industries could find commonality and share mutually beneficial approaches. Conceptualizing the audience as students might offer content providers a quicker path to assessing what their "work" is online and following a cyclical process of evaluation, as in education, offers a logical and almost narrative approach to data collection and assessment.
520 $a Using both qualitative and quantitative methods, this project examines several phases of audience activities surrounding three versions of an online animated comedy series on YouTube and a related official web page: (a) the original version created before an eLearning framework was employed; (b) a second version six months later, where some practices were implemented; and (c) a third version six months after the second phase, which employed more changes. Examination phases before and after the series had ended provide additional opportunities for study. The data suggest that modifying entertainment content with an educational framework helped increase audience engagement in that more viewers consumed content and participated in related creative acts. Viewership jumped after the original episode formats and webpage had been modified. However, after the main phases ended, other Internet activities also impacted viewership. This cyclical, educational framework could be useful to other small entertainment providers who struggle with social media and seek to enhance audience engagement in a cluttered social space.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Web studies. $3 1148502
650 4 $a Multimedia communications. $3 655342
650 4 $a Instructional design. $3 1148462
655 7 $a Electronic books. $2 local $3 554714
690 $a 0646
690 $a 0558
690 $a 0447
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Old Dominion University. $b English. $3 1187367
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10621568 $z click for full text (PQDT)