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You Ought to Love Your Body : = The Effect of Body-positive Advertising on Self-discrepancies, Discrete Emotions, & Body Image Outcomes.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	You Ought to Love Your Body :/
Reminder of title:	The Effect of Body-positive Advertising on Self-discrepancies, Discrete Emotions, & Body Image Outcomes.
Author:	Kraus, Ashley.
Description:	1 online resource (143 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
Contained By:	Dissertation Abstracts International79-09A(E).
Subject:	Mass communication. -
Online resource:	click for full text (PQDT)
ISBN:	9780355880342

You Ought to Love Your Body : = The Effect of Body-positive Advertising on Self-discrepancies, Discrete Emotions, & Body Image Outcomes.
Kraus, Ashley.

You Ought to Love Your Body :The Effect of Body-positive Advertising on Self-discrepancies, Discrete Emotions, & Body Image Outcomes. - 1 online resource (143 pages)

Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.

Thesis (Ph.D.)--Indiana University, 2018.

Includes bibliographical references

Feel-good, body-positive advertisements like the Dove "Campaign for Real Beauty" are popular with audiences, but do not always lead to positive body image outcomes. The goal of this dissertation was to answer one overarching research question: why does exposure to body-positive content not lead to positive body outcomes (e.g., body acceptance)? Trait self-discrepancies and discrete emotional responses (e.g., guilt and hope) were measured to address this question.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355880342Subjects--Topical Terms:

1179310
Mass communication.
Index Terms--Genre/Form:

554714
Electronic books.

You Ought to Love Your Body : = The Effect of Body-positive Advertising on Self-discrepancies, Discrete Emotions, & Body Image Outcomes.
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500 $a Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
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502 $a Thesis (Ph.D.)--Indiana University, 2018.
504 $a Includes bibliographical references
520 $a Feel-good, body-positive advertisements like the Dove "Campaign for Real Beauty" are popular with audiences, but do not always lead to positive body image outcomes. The goal of this dissertation was to answer one overarching research question: why does exposure to body-positive content not lead to positive body outcomes (e.g., body acceptance)? Trait self-discrepancies and discrete emotional responses (e.g., guilt and hope) were measured to address this question.
520 $a The present study explored the relationship of body-positive advertisements with body image outcomes and discrete emotional responses. A simple between subjects design with three theorized causal variables, two measured (the ideal discrepancy and the ought discrepancy) and one manipulated (experimental condition) was employed. It should be noted Overall, these results indicate that body-positive advertisements do not always yield positive outcomes for viewers. Self-discrepancies were ultimately not helpful in understanding why this content is not always effective at assuaging body-image concerns, as all hypotheses involving self-discrepancies were unsupported. However, results of the experiment showed that discrete emotions were helpful in understanding the relationship of body-positive content with body image outcomes. The body-positive condition led to higher positive (e.g. pride) and negative (e.g. guilt) discrete emotional responses as compared to the control. In addition, several mediation models, using Hayes (2013) PROCESS model 4, supported partial or full mediation of the relationship of body positive content with body-image outcomes and pro-social outcomes through discrete emotions. Alternative explanations and directions for future research are provided.
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