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America's Last Newspaper War : = One Hundred and Sixteen Years of Competition between the Denver Post and Rocky Mountain News.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	America's Last Newspaper War :/
其他題名:	One Hundred and Sixteen Years of Competition between the Denver Post and Rocky Mountain News.
作者:	Ward, Kenneth J.
面頁冊數:	1 online resource (465 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
Contained By:	Dissertation Abstracts International79-12A(E).
標題:	Mass communication. -
電子資源:	click for full text (PQDT)
ISBN:	9780438238350

America's Last Newspaper War : = One Hundred and Sixteen Years of Competition between the Denver Post and Rocky Mountain News.
Ward, Kenneth J.

America's Last Newspaper War :One Hundred and Sixteen Years of Competition between the Denver Post and Rocky Mountain News. - 1 online resource (465 pages)

Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.

Thesis (Ph.D.)--Ohio University, 2018.

Includes bibliographical references

The Rocky Mountain News and Denver Post fought for dominance of the Denver, Colorado, newspaper market for more than a century, enduring vigorous competition in pursuit of monopoly control over a lucrative market. This frequently sensational, sometimes outlandish, and occasionally bloody battle spanned numerous eras of journalism, embodying the rise and fall of the newspaper industry during the twentieth century in the lead up to the decline of American newspapering and the death of the News, which ended the country's last great newspaper war.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780438238350Subjects--Topical Terms:

1179310
Mass communication.
Index Terms--Genre/Form:

554714
Electronic books.

America's Last Newspaper War : = One Hundred and Sixteen Years of Competition between the Denver Post and Rocky Mountain News.
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520 $a The Rocky Mountain News and Denver Post fought for dominance of the Denver, Colorado, newspaper market for more than a century, enduring vigorous competition in pursuit of monopoly control over a lucrative market. This frequently sensational, sometimes outlandish, and occasionally bloody battle spanned numerous eras of journalism, embodying the rise and fall of the newspaper industry during the twentieth century in the lead up to the decline of American newspapering and the death of the News, which ended the country's last great newspaper war.
520 $a This historical analysis charts the course of this competition throughout the lifetime of the News, which was founded in 1859. It begins by examining the Denver market's early history, in which the News battled the city's earlier newspapers for control in the decades before the Post's founding. It then turns to document the 116 years of competition between the News and Post, drawing on manuscript collections scattered across the United States as well as oral histories with executives, managers, and journalists from the two papers. In particular, this dissertation interrogates these sources to better understand the strategies employed by the two newspapers in their competition with one another and against other challenges, such as widespread economic uncertainty and the decline of the newspaper industry. It explores the joint operating agreement entered into by the Post and News in 2001 to better understand its causes, conditions, and results in serving the goals of the two newspapers and the Newspaper Preservation Act of 1970. Additionally, the dissertation investigates the News's closure in 2009, critiquing the rationale for closing the paper offered by its parent, the E.W. Scripps Company.
520 $a These questions are evaluated in light of the modern media ecosystem, one in which news organizations tangle with one another on the Internet as well as their native platforms as they compete for the strained attention of their audiences. This work offers practical lessons of immediate use related to market competition, product differentiation, emergent media, economic hardship, and public versus private ownership models, advice that benefits today's publishers as they attempt to stand out in a difficult news environment.
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