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I'm Your Fan - Engaging in Celebrity's Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	I'm Your Fan - Engaging in Celebrity's Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship./
作者:	Zhuang, Jiahui.
面頁冊數:	1 online resource (87 pages)
附註:	Source: Masters Abstracts International, Volume: 57-06.
Contained By:	Masters Abstracts International57-06(E).
標題:	Mass communication. -
電子資源:	click for full text (PQDT)
ISBN:	9780355982183

I'm Your Fan - Engaging in Celebrity's Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship.
Zhuang, Jiahui.

I'm Your Fan - Engaging in Celebrity's Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship. - 1 online resource (87 pages)

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.A.)--University of South Florida, 2018.

Includes bibliographical references

Social media enable celebrity to interact with their followers and enable followers to build the relationship through the interaction. Former research has found that openness and perceived interactivity are antecedents for parasocial interaction. In order to investigate the way to increase user's engagement in celebrity's social media page, this research examines the relationship between celebrity's posts employ openness and perceived interactivity, other user's posts employ openness and perceived interactivity, parasocial interaction, parasocial relationship, and social media engagement. Survey data were collected from 595 followers of one Chinese celebrity through an online survey. The results indicate that neither celebrity's nor other user's posts employ openness and perceived interactivity direct lead to user's social media engagement. However, PSI and PSR, which increased by celebrity's and other user's posts employ openness and perceived interactivity, have a positive relationship with user's social media engagement. It provides support for the mediating role of PSI and PSR to social media engagement.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355982183Subjects--Topical Terms:

1179310
Mass communication.
Index Terms--Genre/Form:

554714
Electronic books.

I'm Your Fan - Engaging in Celebrity's Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship.
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520 $a Social media enable celebrity to interact with their followers and enable followers to build the relationship through the interaction. Former research has found that openness and perceived interactivity are antecedents for parasocial interaction. In order to investigate the way to increase user's engagement in celebrity's social media page, this research examines the relationship between celebrity's posts employ openness and perceived interactivity, other user's posts employ openness and perceived interactivity, parasocial interaction, parasocial relationship, and social media engagement. Survey data were collected from 595 followers of one Chinese celebrity through an online survey. The results indicate that neither celebrity's nor other user's posts employ openness and perceived interactivity direct lead to user's social media engagement. However, PSI and PSR, which increased by celebrity's and other user's posts employ openness and perceived interactivity, have a positive relationship with user's social media engagement. It provides support for the mediating role of PSI and PSR to social media engagement.
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