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College Students' Use of Digital and...

Rochester Institute of Technology.

College Students' Use of Digital and Traditional Media : = Uses and Gratifications Approach.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	College Students' Use of Digital and Traditional Media :/
Reminder of title:	Uses and Gratifications Approach.
Author:	Bodine, Kelly M.
Description:	1 online resource (32 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-06.
Contained By:	Masters Abstracts International57-06(E).
Subject:	Mass communication. -
Online resource:	click for full text (PQDT)
ISBN:	9780355942002

College Students' Use of Digital and Traditional Media : = Uses and Gratifications Approach.
Bodine, Kelly M.

College Students' Use of Digital and Traditional Media :Uses and Gratifications Approach. - 1 online resource (32 pages)

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.S.)--Rochester Institute of Technology, 2018.

Includes bibliographical references

In the higher education field marketers need to better understand how to keep abreast with the trends of their current and future audiences. With ever-evolving technologies, students' have multiple methods in which to acquire campus related information. The aims of this study were to discover what communication methodologies students employ when learning about campus information and what methodologies they employ when actively searching. Based on a uses and gratifications framework, this study involved conducting an online survey to compare college students' use and level of influence from traditional or digital media marketing. The findings of this study show that both past and present methods of marketing communications' are utilized to search for information, with different intentions on each. This survey specifically explored the use of media among the student population at the Rochester Institute of Technology.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355942002Subjects--Topical Terms:

1179310
Mass communication.
Index Terms--Genre/Form:

554714
Electronic books.

College Students' Use of Digital and Traditional Media : = Uses and Gratifications Approach.
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245 1 0 $a College Students' Use of Digital and Traditional Media : $b Uses and Gratifications Approach.
264 0 $c 2018
300 $a 1 online resource (32 pages)
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500 $a Source: Masters Abstracts International, Volume: 57-06.
500 $a Advisers: Kelly Martin; Stephanie Godleski.
502 $a Thesis (M.S.)--Rochester Institute of Technology, 2018.
504 $a Includes bibliographical references
520 $a In the higher education field marketers need to better understand how to keep abreast with the trends of their current and future audiences. With ever-evolving technologies, students' have multiple methods in which to acquire campus related information. The aims of this study were to discover what communication methodologies students employ when learning about campus information and what methodologies they employ when actively searching. Based on a uses and gratifications framework, this study involved conducting an online survey to compare college students' use and level of influence from traditional or digital media marketing. The findings of this study show that both past and present methods of marketing communications' are utilized to search for information, with different intentions on each. This survey specifically explored the use of media among the student population at the Rochester Institute of Technology.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Mass communication. $3 1179310
650 4 $a Higher education. $3 1148448
650 4 $a Multimedia communications. $3 655342
655 7 $a Electronic books. $2 local $3 554714
690 $a 0708
690 $a 0745
690 $a 0558
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Rochester Institute of Technology. $b Communication and Media Technologies. $3 1185602
773 0 $t Masters Abstracts International $g 57-06(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10817112 $z click for full text (PQDT)

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