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Native Advertising and Disclosure.

ProQuest Information and Learning Co.

Native Advertising and Disclosure.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Native Advertising and Disclosure./
作者:	Hunt, Katherine.
面頁冊數:	1 online resource (55 pages)
附註:	Source: Masters Abstracts International, Volume: 57-01.
Contained By:	Masters Abstracts International57-01(E).
標題:	Journalism. -
電子資源:	click for full text (PQDT)
ISBN:	9780355433593

Native Advertising and Disclosure.
Hunt, Katherine.

Native Advertising and Disclosure. - 1 online resource (55 pages)

Source: Masters Abstracts International, Volume: 57-01.

Thesis (M.A.)--University of Arkansas, 2017.

Includes bibliographical references

This paper reviews the growing combination of advertising and editorial content in the converged paid media form of native advertisements. Because native advertisements have the potential to negatively impact the credibility of traditional news organizations by misleading consumers through hidden persuasion attempts, this text reviews native advertisements in five prominent online newspapers for disclosure and source credibility.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355433593Subjects--Topical Terms:

659797
Journalism.
Index Terms--Genre/Form:

554714
Electronic books.

Native Advertising and Disclosure.
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035 $a (MiAaPQ)AAI10638615
035 $a (MiAaPQ)uark:12773
035 $a AAI10638615
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Hunt, Katherine. $3 1193832
245 1 0 $a Native Advertising and Disclosure.
264 0 $c 2017
300 $a 1 online resource (55 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-01.
500 $a Adviser: Jan Wicks.
502 $a Thesis (M.A.)--University of Arkansas, 2017.
504 $a Includes bibliographical references
520 $a This paper reviews the growing combination of advertising and editorial content in the converged paid media form of native advertisements. Because native advertisements have the potential to negatively impact the credibility of traditional news organizations by misleading consumers through hidden persuasion attempts, this text reviews native advertisements in five prominent online newspapers for disclosure and source credibility.
520 $a Through a content analysis of 130 online newspaper native ads, this paper reviews disclosure according to FTC guidelines for native advertising proximity and placement, prominence, reputation, and language. In addition, this text reviews source credibility by attribution and source status: executives, professionals, public relations personnel, workers, celebrities, organizations, and students. This paper adds to research by its application of Agenda-Setting Theory in its sorting of native ads by their newspaper category and subject matter to determine which newspaper sections are utilizing native ads most frequently and ultimately driving the editorial agenda.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Journalism. $3 659797
655 7 $a Electronic books. $2 local $3 554714
690 $a 0391
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a University of Arkansas. $b Journalism. $3 1185548
773 0 $t Masters Abstracts International $g 57-01(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10638615 $z click for full text (PQDT)

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