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The Silent Salesman a Visual Guide to Artisan Package Design.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	The Silent Salesman a Visual Guide to Artisan Package Design./
Author:	Baskin, Leslie.
Description:	1 online resource (72 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-06.
Contained By:	Masters Abstracts International57-06(E).
Subject:	Fine arts. -
Online resource:	click for full text (PQDT)
ISBN:	9780438061552

The Silent Salesman a Visual Guide to Artisan Package Design.
Baskin, Leslie.

The Silent Salesman a Visual Guide to Artisan Package Design. - 1 online resource (72 pages)

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.F.A.)--Mississippi College, 2018.

Includes bibliographical references

A designer must consider several factors related to the product and its marketplace to create a successful package design; however, there are three general areas that must always be covered to lay the proper foundation for any effective brand composition. First, a designer must have thorough understanding of the historical context of branding and the relationship the individual product has with its consumers. Secondly, a designer should understand the basic functions of package construction to maximize the product's visual impact on the consumer. Lastly, a designer must understand how consumer psychology will affect a purchaser's actions. Through a close examination of these three areas, a mock-brand was created taking special note of the visual impact of the design. Field & Flour Bakery was built using the ambiance of a handcrafted and artisanal aesthetic to appeal to a higher end consumer who wants to be associated with a quality product that still has the appearance of being locally sourced from the community in which it is marketed. This brand includes a logo design, merchandise bag design, two box designs, and other packaging materials. Through a compelling combination of these elements, the package design will act as the "silent salesman" for the product and hopefully persuade the target audience to invest in the brand.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780438061552Subjects--Topical Terms:

1112523
Fine arts.
Index Terms--Genre/Form:

554714
Electronic books.

The Silent Salesman a Visual Guide to Artisan Package Design.
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500 $a Source: Masters Abstracts International, Volume: 57-06.
500 $a Adviser: Benjamin Ivey.
502 $a Thesis (M.F.A.)--Mississippi College, 2018.
504 $a Includes bibliographical references
520 $a A designer must consider several factors related to the product and its marketplace to create a successful package design; however, there are three general areas that must always be covered to lay the proper foundation for any effective brand composition. First, a designer must have thorough understanding of the historical context of branding and the relationship the individual product has with its consumers. Secondly, a designer should understand the basic functions of package construction to maximize the product's visual impact on the consumer. Lastly, a designer must understand how consumer psychology will affect a purchaser's actions. Through a close examination of these three areas, a mock-brand was created taking special note of the visual impact of the design. Field & Flour Bakery was built using the ambiance of a handcrafted and artisanal aesthetic to appeal to a higher end consumer who wants to be associated with a quality product that still has the appearance of being locally sourced from the community in which it is marketed. This brand includes a logo design, merchandise bag design, two box designs, and other packaging materials. Through a compelling combination of these elements, the package design will act as the "silent salesman" for the product and hopefully persuade the target audience to invest in the brand.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Fine arts. $3 1112523
650 4 $a Design. $3 595500
655 7 $a Electronic books. $2 local $3 554714
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690 $a 0389
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