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Packaging Design Development for Taiwanese Souvenirs.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Packaging Design Development for Taiwanese Souvenirs./
Author:	Yang, Wei-en.
Description:	1 online resource (125 pages)
Notes:	Source: Masters Abstracts International, Volume: 58-02.
Contained By:	Masters Abstracts International58-02(E).
Subject:	Packaging. -
Online resource:	click for full text (PQDT)
ISBN:	9780438423107

Packaging Design Development for Taiwanese Souvenirs.
Yang, Wei-en.

Packaging Design Development for Taiwanese Souvenirs. - 1 online resource (125 pages)

Source: Masters Abstracts International, Volume: 58-02.

Thesis (M.F.A.)--Iowa State University, 2018.

Includes bibliographical references

Purchasing souvenirs from a foreign country is a way for tourists to preserve a memory of travel or bestow as a gift to others. Souvenirs are one of the prevalent elements that promote the identities of cultures. The purchasing preferences of souvenirs are influenced by various attributes, such as local branding, and packaging features. Therefore, distinctive souvenir packaging design can both communicate the identity of the culture and attract consumers' attention. In addition to the basic purposes of containing, protecting, identifying, and distinguishing products, souvenir packages can deliver a cultural representation. Effective souvenir package design can be a way to promote a culture. Each culture has its unique features that attract tourists, such as famous landmarks and traditions, and packaging design can help to advertise these features. While the souvenir itself is a significant item for tourists to purchase, the packaging of the souvenir can include elements for communicating information about the culture and attracting tourists' attention. Thus designing souvenir packages is a way to develop cultural representation in the tourism market and promote local products to the world.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780438423107Subjects--Topical Terms:

999828
Packaging.
Index Terms--Genre/Form:

554714
Electronic books.

Packaging Design Development for Taiwanese Souvenirs.
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100 1 $a Yang, Wei-en. $3 1194058
245 1 0 $a Packaging Design Development for Taiwanese Souvenirs.
264 0 $c 2018
300 $a 1 online resource (125 pages)
336 $a text $b txt $2 rdacontent
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500 $a Source: Masters Abstracts International, Volume: 58-02.
500 $a Adviser: Andrea Quam.
502 $a Thesis (M.F.A.)--Iowa State University, 2018.
504 $a Includes bibliographical references
520 $a Purchasing souvenirs from a foreign country is a way for tourists to preserve a memory of travel or bestow as a gift to others. Souvenirs are one of the prevalent elements that promote the identities of cultures. The purchasing preferences of souvenirs are influenced by various attributes, such as local branding, and packaging features. Therefore, distinctive souvenir packaging design can both communicate the identity of the culture and attract consumers' attention. In addition to the basic purposes of containing, protecting, identifying, and distinguishing products, souvenir packages can deliver a cultural representation. Effective souvenir package design can be a way to promote a culture. Each culture has its unique features that attract tourists, such as famous landmarks and traditions, and packaging design can help to advertise these features. While the souvenir itself is a significant item for tourists to purchase, the packaging of the souvenir can include elements for communicating information about the culture and attracting tourists' attention. Thus designing souvenir packages is a way to develop cultural representation in the tourism market and promote local products to the world.
520 $a Because souvenir packaging can represent the culture itself, it can serve to show the identity of the culture and allow people to know more about it. Developing the packaging design of souvenirs can therefore increase awareness of the culture internationally.
520 $a Although many countries have distinctive identities, a country such as Taiwan struggles with an ambiguous identity and a lack of international visibility; most people from other countries are not familiar with Taiwan. Developing more distinctive and recognizable packaging for Taiwanese souvenirs is a way to present its uniqueness to people from other countries. A good packaging design for souvenirs could have a strong impact on people that would be valuable for both the product and the country.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Packaging. $3 999828
650 4 $a Design. $3 595500
655 7 $a Electronic books. $2 local $3 554714
690 $a 0549
690 $a 0389
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Iowa State University. $b Graphic Design. $3 1193998
773 0 $t Masters Abstracts International $g 58-02(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10790175 $z click for full text (PQDT)