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Subscriber Number is Not Everything ...

Middle Tennessee State University.

Subscriber Number is Not Everything : = YouTube Community Engagement Measurement.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Subscriber Number is Not Everything :/
其他題名:	YouTube Community Engagement Measurement.
作者:	Xie, Linxin.
面頁冊數:	1 online resource (42 pages)
附註:	Source: Masters Abstracts International, Volume: 56-04.
Contained By:	Masters Abstracts International56-04(E).
標題:	Sociology. -
電子資源:	click for full text (PQDT)
ISBN:	9781369760507

Subscriber Number is Not Everything : = YouTube Community Engagement Measurement.
Xie, Linxin.

Subscriber Number is Not Everything :YouTube Community Engagement Measurement. - 1 online resource (42 pages)

Source: Masters Abstracts International, Volume: 56-04.

Thesis (M.A.)--Middle Tennessee State University, 2017.

Includes bibliographical references

This study developed a method for measuring engagement in YouTube user-generated content (UGC) communities. To date, subscription number has been the most important index to measure YouTube Channels' value; however, it cannot tell the quality of the channel in terms of community engagement. The main goal of this paper was to develop a measurement method to calculate an engagement index of UGC channels. Using this method, I analyzed 31 YouTube UGC channels and their 2.7 million comments. The result is that engagement index does not have positive correlation with the subscriber number. Some channels have community engagement levels not reflected by their subscriber numbers. This analysis method adds to the sociological literature on community and can serve the interests of businesses and agencies looking for marketing opportunities on the UGC YouTube channels.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369760507Subjects--Topical Terms:

551705
Sociology.
Index Terms--Genre/Form:

554714
Electronic books.

Subscriber Number is Not Everything : = YouTube Community Engagement Measurement.
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035 $a (MiAaPQ)mtsu:10745
035 $a AAI10252596
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Xie, Linxin. $3 1195101
245 1 0 $a Subscriber Number is Not Everything : $b YouTube Community Engagement Measurement.
264 0 $c 2017
300 $a 1 online resource (42 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 56-04.
500 $a Adviser: Foster K. Amey.
502 $a Thesis (M.A.)--Middle Tennessee State University, 2017.
504 $a Includes bibliographical references
520 $a This study developed a method for measuring engagement in YouTube user-generated content (UGC) communities. To date, subscription number has been the most important index to measure YouTube Channels' value; however, it cannot tell the quality of the channel in terms of community engagement. The main goal of this paper was to develop a measurement method to calculate an engagement index of UGC channels. Using this method, I analyzed 31 YouTube UGC channels and their 2.7 million comments. The result is that engagement index does not have positive correlation with the subscriber number. Some channels have community engagement levels not reflected by their subscriber numbers. This analysis method adds to the sociological literature on community and can serve the interests of businesses and agencies looking for marketing opportunities on the UGC YouTube channels.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Sociology. $3 551705
655 7 $a Electronic books. $2 local $3 554714
690 $a 0626
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Middle Tennessee State University. $b Sociology. $3 1195102
773 0 $t Masters Abstracts International $g 56-04(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10252596 $z click for full text (PQDT)

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