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The web at graduation and beyond = business impacts and developments /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The web at graduation and beyond/ by Gottfried Vossen, Frank Schonthaler, Stuart Dillon.
Reminder of title:	business impacts and developments /
Author:	Vossen, Gottfried.
other author:	Schonthaler, Frank.
Published:	Cham :Springer International Publishing : : 2017.,
Description:	xiv, 292 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	World Wide Web. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-60161-8
ISBN:	9783319601618

The web at graduation and beyond = business impacts and developments /
Vossen, Gottfried.

The web at graduation and beyondbusiness impacts and developments /[electronic resource] :by Gottfried Vossen, Frank Schonthaler, Stuart Dillon. - Cham :Springer International Publishing :2017. - xiv, 292 p. :ill., digital ;24 cm.

1 The Web from Freshman to Senior in 20+ Years -- 2 Digital (Information) Technologies -- 3 IT and the Consumer -- 4 IT and the Enterprise -- 5 Digitization and Disruptive Innovation -- 6 The Road Ahead: Living in a Digital World.

This book provides a comprehensive treatment of the rapidly changing world of Web-based business technologies and their often-disruptive innovations. The history of the Web is a short one. Indeed many college graduates today were not even born when the Web first emerged. It is therefore an opportune time to view the Web as having reached the point of graduation. The Web has led to new ways in which businesses connect and operate, and how individuals communicate and socialize; related technologies include cloud computing, social commerce, crowd sourcing, and the Internet of Things, to name but a few. These developments, including their technological foundations and business impacts, are at the heart of the book. It contextualizes these topics by providing a brief history of the World Wide Web, both in terms of the technological evolution and its resultant business impacts. The book was written for a broad audience, including technology managers and st udents in higher education. It is also intended as a guide for people who grew up with a background in business administration or engineering or a related area but who, in the course of their career paths, have reached a point where IT-related decisions have become their daily business, e.g., in digital transformation. The book describes the most important Web technologies and related business applications, and especially focuses on the business implications of these technologies. As such, it offers a solid technology- and business-focused view on the impact of the Web, and balances rules and approaches for strategy development and decision making with a certain technical understanding of what goes on "behind the scenes."

ISBN: 9783319601618

Standard No.: 10.1007/978-3-319-60161-8doiSubjects--Topical Terms:

559383
World Wide Web.

LC Class. No.: TK5105.888

Dewey Class. No.: 004.678

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