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Communicating genetics = visualizati...

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Communicating genetics = visualizations and representations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Communicating genetics/ by Han Yu.
其他題名:	visualizations and representations /
作者:	Yu, Han.
出版者:	London :Palgrave Macmillan UK : : 2017.,
面頁冊數:	xi, 271 p. :ill., digital ; : 22 cm.;
Contained By:	Springer eBooks
標題:	Biological models. -
電子資源:	http://dx.doi.org/10.1057/978-1-137-58779-4
ISBN:	9781137587794

Communicating genetics = visualizations and representations /
Yu, Han.

Communicating geneticsvisualizations and representations /[electronic resource] :by Han Yu. - London :Palgrave Macmillan UK :2017. - xi, 271 p. :ill., digital ;22 cm.

This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines.

ISBN: 9781137587794

Standard No.: 10.1057/978-1-137-58779-4doiSubjects--Topical Terms:

560717
Biological models.

LC Class. No.: QH430 / .Y82 2017

Dewey Class. No.: 576.5014

Communicating genetics = visualizations and representations /
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245 1 0 $a Communicating genetics $h [electronic resource] : $b visualizations and representations / $c by Han Yu.
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520 $a This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines.
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