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Negotiating business narratives = fables of the information technology, automobile manufacturing, and financial trading industries /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Negotiating business narratives/ by Sandford Borins, Beth Herst.
其他題名:	fables of the information technology, automobile manufacturing, and financial trading industries /
作者:	Borins, Sandford.
其他作者:	Herst, Beth.
出版者:	Cham :Springer International Publishing : : 2018.,
面頁冊數:	xiii, 78 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Business - In mass media. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-77923-2
ISBN:	9783319779232

Negotiating business narratives = fables of the information technology, automobile manufacturing, and financial trading industries /
Borins, Sandford.

Negotiating business narrativesfables of the information technology, automobile manufacturing, and financial trading industries /[electronic resource] :by Sandford Borins, Beth Herst. - Cham :Springer International Publishing :2018. - xiii, 78 p. :ill., digital ;24 cm.

1 Conceptual Framework and Methodology -- 2 Insanely Great: The Dominant IT Fable -- 3 Cults of Personality: Fables of the Automobile Industry -- 4 "A Good Dose of Outrage": Financial Trading Fables -- 5 Conclusion: Narrative Templates and Social Negotiations.

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.

ISBN: 9783319779232

Standard No.: 10.1007/978-3-319-77923-2doiSubjects--Topical Terms:

1201737
Business
--In mass media.

LC Class. No.: HF1008 / .B675 2018

Dewey Class. No.: 338.7

Negotiating business narratives = fables of the information technology, automobile manufacturing, and financial trading industries /
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