國立虎尾科技大學 |

Social media in China

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social media in China/ by Wenbo Kuang.
Author:	Kuang, Wenbo.
Published:	Singapore :Springer Singapore : : 2018.,
Description:	xxii, 293 p. :ill., digital ; : 22 cm.;
Contained By:	Springer eBooks
Subject:	Mass media and public opinion - China. -
Online resource:	https://doi.org/10.1007/978-981-13-0914-4
ISBN:	9789811309144

Social media in China
Kuang, Wenbo.

Social media in China[electronic resource] /by Wenbo Kuang. - Singapore :Springer Singapore :2018. - xxii, 293 p. :ill., digital ;22 cm. - Sociology, media and journalism in China. - Sociology, media and journalism in China..

Part 1 Theoretical Foundations of New Media's Public Opinions -- An Introduction to New Media -- New Media Public Opinion Becomes Mainstream Social Opinion -- Theoretical Models for Studying New Media Public Opinion -- Part 2 Study of the Main Body of New Media Public Opinion--Users -- Study of the Characteristics of New Media Users -- Part 3 Study of the Objects of New Media Public Opinion--Platforms -- Network Forums -- Blog and Microblogging -- Mobile Phone Media and Its Public Opinion Management -- Part 4 Hot Topics of Studies of New Media's Public Opinions -- Studies of New Media's Rumors -- New Media's Public Opinions of the Mass Incident -- Part 5 Empirical Studies -- Empirical Studies on New Media Public Opinions -- Part 6 Countermeasures and Prospects -- Countermeasures Against New Media Public Opinions -- Future Prospects of New Media Public Opinions.

Redefining the concept of new media in China, this cutting edge book discusses the impact of social media on Chinese public life. Examining its characteristics and the different forms of social media, such as internet and mobile phone media, weibo, wechat and micro-blogging, it considers how public opinion evolves through this media and its interaction with traditional media. It also offers a unique analysis of growing new media platforms, the challenges of government management and the impact of micro-blogging on journalism in China. Through quantitative research, the book also analyses new media user behavior in China, offering a 'butterfly effect' model for public opinion based on new media. It also shows the relevance of the sociological Matthew Effect and addresses issues such as the '20 million' phenomenon and the Internet Water army (Wangluo shuijun), groups of Internet ghost-writers paid to post specific content online. Finally, it scrutinizes the the issue of mass disturbance in new media in China, researching evolutionary mechanisms and academic models of mass disturbance through a series of case studies. Written by a leader in the field of Chinese new media, this book constitutes a valuable read to scholars of media and communications studies, and all those interested by the development and the increasing impact of new media in China.

ISBN: 9789811309144

Standard No.: 10.1007/978-981-13-0914-4doiSubjects--Topical Terms:

1009270
Mass media and public opinion
--China.

LC Class. No.: P96.P832

Dewey Class. No.: 302.2310951

Social media in China
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