國立虎尾科技大學 |

Australian women in advertising in the twentieth century

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Australian women in advertising in the twentieth century/ by Jackie Dickenson.
作者:	Dickenson, Jackie.
出版者:	London :Palgrave Macmillan UK : : 2016.,
面頁冊數:	x, 144 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Women in the advertising industry - History - 20th century. - Australia -
電子資源:	https://doi.org/10.1057/9781137514349
ISBN:	9781137514349

Australian women in advertising in the twentieth century
Dickenson, Jackie.

Australian women in advertising in the twentieth century[electronic resource] /by Jackie Dickenson. - London :Palgrave Macmillan UK :2016. - x, 144 p. :ill., digital ;24 cm.

When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.

ISBN: 9781137514349

Standard No.: 10.1057/9781137514349doiSubjects--Topical Terms:

1210838
Women in the advertising industry
--History--Australia--20th century.

LC Class. No.: HF5813.A8 / D535 2016

Dewey Class. No.: 659.108209940904

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