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Decoding the social world : = data science and the unintended consequences of communication /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Decoding the social world :/ Sandra Gonz�alez-Bail�on.
Reminder of title:	data science and the unintended consequences of communication /
Author:	Gonz�alez-Bail�on, Sandra,
Description:	1 PDF (xxiv, 231 pages).
Subject:	Digital communications. -
Online resource:	http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=8278549
ISBN:	9780262343459

Decoding the social world : = data science and the unintended consequences of communication /
Gonz�alez-Bail�on, Sandra,1977-

Decoding the social world :data science and the unintended consequences of communication /Sandra Gonz�alez-Bail�on. - 1 PDF (xxiv, 231 pages). - Information policy series. - Information policy series..

Includes bibliographical references and index.

Introduction: decoding the social world -- Old puzzles, new evidence -- The effervescence of collective behavior -- The social logic of influence -- Networks and social distance -- Communication in space -- Designing policy and action -- Conclusions: questions for now and the future.

Restricted to subscribers or individual electronic text purchasers.

Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra Gonz�alez-Bail�on explains how data science and digital traces help us solve the puzzle of unintended consequences -- offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, Gonz�alez-Bail�on argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. Gonz�alez-Bail�on discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of'collective effervescence') and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread'like wildfire.'She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, Gonz�alez-Bail�on identifies strategies for social intervention and discusses the policy implications -- and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.

Mode of access: World Wide Web

ISBN: 9780262343459Subjects--Topical Terms:

562978
Digital communications.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: TK5103.7 / .G747 2017eb

Dewey Class. No.: 303.48/33

Decoding the social world : = data science and the unintended consequences of communication /
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100 1 $a Gonz�alez-Bail�on, Sandra, $d 1977- $e author. $3 1213422
245 1 0 $a Decoding the social world : $b data science and the unintended consequences of communication / $c Sandra Gonz�alez-Bail�on.
264 1 $a Cambridge : $b MIT Press, $c 2017.
264 2 $a [Piscataqay, New Jersey] : $b IEEE Xplore, $c [2017]
300 $a 1 PDF (xxiv, 231 pages).
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490 1 $a Information policy series
504 $a Includes bibliographical references and index.
505 0 $a Introduction: decoding the social world -- Old puzzles, new evidence -- The effervescence of collective behavior -- The social logic of influence -- Networks and social distance -- Communication in space -- Designing policy and action -- Conclusions: questions for now and the future.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 $a Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra Gonz�alez-Bail�on explains how data science and digital traces help us solve the puzzle of unintended consequences -- offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, Gonz�alez-Bail�on argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. Gonz�alez-Bail�on discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of'collective effervescence') and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread'like wildfire.'She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, Gonz�alez-Bail�on identifies strategies for social intervention and discusses the policy implications -- and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.
520 $a How data science and the analysis of networks help us solve the puzzle of unintended consequences.
530 $a Also available in print.
538 $a Mode of access: World Wide Web
588 $a Description based on print version record.
650 0 $a Digital communications. $3 562978
650 0 $a Digital media. $3 555702
650 0 $a Social problems. $3 555202
650 0 $a Problem solving. $3 527887
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710 2 $a MIT Press, $e publisher. $3 1213286
830 0 $a Information policy series. $3 1213423
856 4 2 $3 Abstract with links to resource $u http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=8278549