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Effects of "Biotech Foods: The First Harvest" on knowledge, attitudes, and perceptions of journalists for newspapers in metropolitan markets in the United States regarding food biotechnology.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Effects of "Biotech Foods: The First Harvest" on knowledge, attitudes, and perceptions of journalists for newspapers in metropolitan markets in the United States regarding food biotechnology./
Author:	Vestal, Tom Andrew.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 1998,
Description:	248 p.
Notes:	Source: Dissertation Abstracts International, Volume: 60-01, Section: A, page: 4600.
Contained By:	Dissertation Abstracts International60-01A.
Subject:	Agricultural education. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9915336
ISBN:	9780599140561

Effects of "Biotech Foods: The First Harvest" on knowledge, attitudes, and perceptions of journalists for newspapers in metropolitan markets in the United States regarding food biotechnology.
Vestal, Tom Andrew.

Effects of "Biotech Foods: The First Harvest" on knowledge, attitudes, and perceptions of journalists for newspapers in metropolitan markets in the United States regarding food biotechnology. - Ann Arbor : ProQuest Dissertations & Theses, 1998 - 248 p.

Source: Dissertation Abstracts International, Volume: 60-01, Section: A, page: 4600.

Thesis (Ph.D.)--Texas A&M University, 1998.

This study enhances knowledge of and information for food systems educators and industry about multiplying their efforts---enlisting collaboration of journalists and the social institution of mass media---in educating consumers about food biotechnology. The focus of this study (diffusion of innovations of food biotechnology) may change behaviors of researchers, agricultural educators, and those in the food biotechnology industry. The researcher addressed two problems: What knowledge about, attitudes toward, and perception of food biotechnology are held by metropolitan journalists? Can these traits be influenced by a publication designed to teach journalists about scientific, environmental, and health issues of food biotechnology?

ISBN: 9780599140561Subjects--Topical Terms:

1179710
Agricultural education.

Effects of "Biotech Foods: The First Harvest" on knowledge, attitudes, and perceptions of journalists for newspapers in metropolitan markets in the United States regarding food biotechnology.
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245 1 0 $a Effects of "Biotech Foods: The First Harvest" on knowledge, attitudes, and perceptions of journalists for newspapers in metropolitan markets in the United States regarding food biotechnology.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 1998
300 $a 248 p.
500 $a Source: Dissertation Abstracts International, Volume: 60-01, Section: A, page: 4600.
500 $a Chair: Gary E. Briers.
502 $a Thesis (Ph.D.)--Texas A&M University, 1998.
520 $a This study enhances knowledge of and information for food systems educators and industry about multiplying their efforts---enlisting collaboration of journalists and the social institution of mass media---in educating consumers about food biotechnology. The focus of this study (diffusion of innovations of food biotechnology) may change behaviors of researchers, agricultural educators, and those in the food biotechnology industry. The researcher addressed two problems: What knowledge about, attitudes toward, and perception of food biotechnology are held by metropolitan journalists? Can these traits be influenced by a publication designed to teach journalists about scientific, environmental, and health issues of food biotechnology?
520 $a Eighty-eight journalists practicing at the nation's largest newspapers and representing "beats" of business, environment, agribusiness, features, food, health/medical and science/technology provided data for the study. A researcher-developed instrument measured journalists' knowledge, journalists' attitudes (acceptance of genetically modified organisms, acceptance of food biotech practices, effects of biotechnology, level of importance of research, faith in sources, level of importance placed on investigative reporting style, and fear of using food biotechnology), and journalists' perceptions regarding acceptance of food biotechnology as a farm practice. Journalists in the treatment group reviewed the treatment publication; then, data collection instruments were sent to both groups. Major findings were: journalists' knowledge was low (mean 30.2%), most journalists considered genetic modification of plants as "acceptable," journalists had greatest faith in "university scientists" and "health professionals" as sources of biotechnology information, journalists do further investigation and interpretation of information given by sources based on their faith in the source, journalists believed that farmers would accept food biotechnology more rapidly than consumers, journalists with higher perceived scientific knowledge had greater acceptance of genetically modified organisms, journalists with more knowledge about biotechnology saw fewer obstacles to acceptance of food biotechnology; and "Writers" rather than "Editors/Managers" accepted more readily genetically modified organisms, had greater faith in sources, had less fear of using food biotechnology, and perceived a more rapid rate of acceptance of food biotechnology as a farm practice. No differences existed in knowledge, attitudes, or perceptions of journalists between the treatment and control groups.
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