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The Routledge handbook of destination marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Routledge handbook of destination marketing // edited by Dogan Gursoy and Christina G. Chi.
其他作者:	Chi, Christina G.,
出版者:	London ;Routledge, : 2018.,
面頁冊數:	xxiii, 533p. :ill. ; : 26cm.;
標題:	Tourism - Marketing. -
ISBN:	9781138118836 (cloth) :

The Routledge handbook of destination marketing /
The Routledge handbook of destination marketing /edited by Dogan Gursoy and Christina G. Chi. - London ;Routledge,2018. - xxiii, 533p. :ill. ;26cm.

Includes bibliographical references and index.

A critical review of destination marketing / Sevda Sahilli Birdir, Ali Dalgiç, Kemal Birdir -- Destination marketing organisations: Roles and challenges / Vanessa GB Gowreesunkar, Dr Hugues Séraphin, Alastair Morrison -- Destination marketing research / Drita Kruja -- Marketing tourism experiences / Merve Aydogan Cifci, Gurel Cetin, Fusun Istanbullu Dincer -- Entrepreneurial marketing in tourism and hospitality: how marketing practices do not follow linear or cyclic processes / Frode Soelberg, Frank Lindberg, Øystein Jensen -- Destination marketing and destination image / Sevda Sahilli Birdir, Ali Dalgic, Kemal Birdir -- Destination attachment: conceptual foundation, dimensionality, antecedents and outcomes / Girish Prayag -- Service quality and marketing / Ibrahim Yilmaz -- Management and marketing / Sam Sarpong -- Marketing destinations to customers from diverse generations / Medet Yolal -- Marketing destinations to domestic travelers / Shailja Sharma, Rahul Pratap Singh Kaurav -- Marketing destinations through events: Research on satisfaction and loyalty in festivals / María-Pilar Llopis-Amorós, Irene Gil-Saura, María-Eugenia Ruiz-Molina, Martina G.Gallarza-Granizo -- Senior tourism: An emerging and attractive market segment for destinations / Adela Balderas- Cejudo, George W. Leeson, Elena Urdaneta -- Value-satisfaction-loyalty chain in tourism: a case study from the hotel sector / Martina G. Gallarza, Giacomo Del Chiappa, Francisco Arteaga -- Destination Brand Potency: A Proposition Framework / Gaunette Sinclair-Maragh -- Communication strategies for building a strong destination brand / Maja S̆erić, Maria Vernuccio -- Brand personality and destination marketing / Kostas Alexandris -- Gastronomy tourism as a marketing strategy for place branding / Albert Barreda -- Understanding destination branding strategies for hospitality and tourism engagement in an intelligent rural community / Samuel Adeyinka-Ojo, Vikneswaran Nair -- A critical review of tourists' behaviour / Ugur Çaliskan -- Destination decision making and selection process / Kurtulus Karamustafa, Kenan Gullu -- A critical review of consumer trends in tourism and destination marketing / Christine A. Vogt, Jada Lindblom -- Online travel information and searching behavior / Jie Kong, Gang Li -- Psychology of pricing / Aytug Arslan, Hakan Boz, Erdogan Koc -- Revisiting destination loyalty: An examination of its antecedents / Christina G. Chi -- Role of tourist emotions and its impact on destination marketing / Soma Sinha Roy -- Holiday or no holiday! How much power children have over their parent by choosing traveling pattern and preferred travel destination? An explorative study in Medan, Indonesia / Christie Xu & Christian Kahl -- Personal values, quality of the tourism experience and destination attributes: The case of Chinese tourists in Egypt / Omneya Mokhtar Yacout, Lamiaa Hefny -- Corporate social responsibilty and sustainability in tourism / Huong Ha -- Consumers' environmental attitudes and tourism marketing / Hsiangting Shatina Chen -- A review on green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions: The case of Green World Ecological Farm / Hung-Che Wu -- Innovations in destination marketing / Evrim Çeltek, Ibrahim Ilhan -- Innovation in product/service development and delivery / Osman Ahmed El-Said Osman -- Sharing economy and destination marketing / Adam Pawlicz -- Innovative approach to destination marketing / Marie Chan Sun, Robin Nunkoo -- Impact of internet and technology on tourist behavior / Aviad A Israeli, Swathi Ravichandran, Shweta Singh -- Consumer empowerment in the hospitality industry / Jeynakshi Ladsawu, Robin Nunkoo -- Evolving destination and business relationships in online distribution channels: Disintermediation and re-intermediation / Marios Sotiriadis -- How to successfully handle online hotel reviews: practical recommendations / Beykan Çizel, Edina Ajanovic -- Destination marketing: Approaches to improve productivity in an era of technology disruption / Yinghua Huang.

"This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, the handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing"--

ISBN: 9781138118836 (cloth) :NT6916

LCCN: 2017045370Subjects--Topical Terms:

599886
Tourism
--Marketing.

LC Class. No.: G155.A1 / R684 2018

Dewey Class. No.: 910.688

The Routledge handbook of destination marketing /
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245 0 4 $a The Routledge handbook of destination marketing / $c edited by Dogan Gursoy and Christina G. Chi.
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300 $a xxiii, 533p. : $b ill. ; $c 26cm.
504 $a Includes bibliographical references and index.
505 0 # $a A critical review of destination marketing / Sevda Sahilli Birdir, Ali Dalgiç, Kemal Birdir -- Destination marketing organisations: Roles and challenges / Vanessa GB Gowreesunkar, Dr Hugues Séraphin, Alastair Morrison -- Destination marketing research / Drita Kruja -- Marketing tourism experiences / Merve Aydogan Cifci, Gurel Cetin, Fusun Istanbullu Dincer -- Entrepreneurial marketing in tourism and hospitality: how marketing practices do not follow linear or cyclic processes / Frode Soelberg, Frank Lindberg, Øystein Jensen -- Destination marketing and destination image / Sevda Sahilli Birdir, Ali Dalgic, Kemal Birdir -- Destination attachment: conceptual foundation, dimensionality, antecedents and outcomes / Girish Prayag -- Service quality and marketing / Ibrahim Yilmaz -- Management and marketing / Sam Sarpong -- Marketing destinations to customers from diverse generations / Medet Yolal -- Marketing destinations to domestic travelers / Shailja Sharma, Rahul Pratap Singh Kaurav -- Marketing destinations through events: Research on satisfaction and loyalty in festivals / María-Pilar Llopis-Amorós, Irene Gil-Saura, María-Eugenia Ruiz-Molina, Martina G.Gallarza-Granizo -- Senior tourism: An emerging and attractive market segment for destinations / Adela Balderas- Cejudo, George W. Leeson, Elena Urdaneta -- Value-satisfaction-loyalty chain in tourism: a case study from the hotel sector / Martina G. Gallarza, Giacomo Del Chiappa, Francisco Arteaga -- Destination Brand Potency: A Proposition Framework / Gaunette Sinclair-Maragh -- Communication strategies for building a strong destination brand / Maja S̆erić, Maria Vernuccio -- Brand personality and destination marketing / Kostas Alexandris -- Gastronomy tourism as a marketing strategy for place branding / Albert Barreda -- Understanding destination branding strategies for hospitality and tourism engagement in an intelligent rural community / Samuel Adeyinka-Ojo, Vikneswaran Nair -- A critical review of tourists' behaviour / Ugur Çaliskan -- Destination decision making and selection process / Kurtulus Karamustafa, Kenan Gullu -- A critical review of consumer trends in tourism and destination marketing / Christine A. Vogt, Jada Lindblom -- Online travel information and searching behavior / Jie Kong, Gang Li -- Psychology of pricing / Aytug Arslan, Hakan Boz, Erdogan Koc -- Revisiting destination loyalty: An examination of its antecedents / Christina G. Chi -- Role of tourist emotions and its impact on destination marketing / Soma Sinha Roy -- Holiday or no holiday! How much power children have over their parent by choosing traveling pattern and preferred travel destination? An explorative study in Medan, Indonesia / Christie Xu & Christian Kahl -- Personal values, quality of the tourism experience and destination attributes: The case of Chinese tourists in Egypt / Omneya Mokhtar Yacout, Lamiaa Hefny -- Corporate social responsibilty and sustainability in tourism / Huong Ha -- Consumers' environmental attitudes and tourism marketing / Hsiangting Shatina Chen -- A review on green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions: The case of Green World Ecological Farm / Hung-Che Wu -- Innovations in destination marketing / Evrim Çeltek, Ibrahim Ilhan -- Innovation in product/service development and delivery / Osman Ahmed El-Said Osman -- Sharing economy and destination marketing / Adam Pawlicz -- Innovative approach to destination marketing / Marie Chan Sun, Robin Nunkoo -- Impact of internet and technology on tourist behavior / Aviad A Israeli, Swathi Ravichandran, Shweta Singh -- Consumer empowerment in the hospitality industry / Jeynakshi Ladsawu, Robin Nunkoo -- Evolving destination and business relationships in online distribution channels: Disintermediation and re-intermediation / Marios Sotiriadis -- How to successfully handle online hotel reviews: practical recommendations / Beykan Çizel, Edina Ajanovic -- Destination marketing: Approaches to improve productivity in an era of technology disruption / Yinghua Huang.
520 # $a "This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, the handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing"-- $c Provided by publisher.
650 # 0 $a Tourism $x Marketing. $3 599886
700 1 # $a Chi, Christina G., $e editor. $3 1222014
700 1 # $a Gursoy, Dogan, $e editor. $3 1222015