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Tools and techniques for implementin...

Meral, Yurdagul, (1961-)

Tools and techniques for implementing international e-trading tactics for competitive advantage /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Tools and techniques for implementing international e-trading tactics for competitive advantage // Yurdagul Meral, [editor].
其他作者:	Meral, Yurdagul,
出版者:	Hershey, PA :Business Science Reference, : c2020.,
面頁冊數:	xiv, 395 p. :ill. ; : 29 cm.;
附註:	"Premier reference source"--Cover.
標題:	Electronic commerce. -
ISBN:	9781799800354 :

Tools and techniques for implementing international e-trading tactics for competitive advantage /
Tools and techniques for implementing international e-trading tactics for competitive advantage /Yurdagul Meral, [editor]. - Hershey, PA :Business Science Reference,c2020. - xiv, 395 p. :ill. ;29 cm. - Advances in e-business research (AEBR) book series.

"Premier reference source"--Cover.

Includes bibliographical references (p. 340-389) and index.

Understanding shopping behaviors with category and brand-level market basket analysis / Inanc Kabasakal, Ege University, Turkey -- Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage / Zafer Adiguzel, Istanbul Medipol University, Medipol Business School, Turkey -- New economy, e-commerce businesses and e-businesses : types, similarities and differences / Duygu Toplu Yaslioglu, Istanbul University, Turkey -- E-retailing practices in mobile marketing the case of getir application / Hihsan Eken, Istanbul Medipol University, Turkey Basak Gezmen, Istanbul Medipol University, Turkey -- Opportunities and challenges for internet freelancing (elancing) / A.Mohammed Abubakar, Antalya Bilim University, Turkey -- The effect of consumer emotions on online purchasing behavior / Dilaysu Cinar, Beykent University, Turkey -- Examination of the extent and effects of strategic management on e-commerce companies / Zafer Adiguzel, Istanbul Medipol University, Medipol Business School, Turkey -- An empirical study on the relationship between economic growth and e-commerce / Bersu Bahtiyar, Bulent Ecevit University, Asuman Koç Yurtkur, Bulent Ecevit University -- Competition in contemporary HRM : use of e-recruitment processes / Elif Baykal, Istanbul Medipol University -- Consumers' perception concerning the e-retailing practice used in mobile marketing : a research on university students / Basak Gezmen, ?stanbul Medipol University.

"This book examines the major aspects of international e-trade such as intelligent marketing, advertising, digital marketing, corporate culture, online reputation management, communication, and consumer behavior"--

ISBN: 9781799800354 :NT6872

LCCN: 2019015721Subjects--Topical Terms:

557942
Electronic commerce.

LC Class. No.: HF5548.32 / .T66 2019

Dewey Class. No.: 658.8/72

Tools and techniques for implementing international e-trading tactics for competitive advantage /
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500 $a "Premier reference source"--Cover.
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