國立虎尾科技大學 |

The new luxury experience = creating the ultimate customer experience /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The new luxury experience/ by Wided Batat.
其他題名:	creating the ultimate customer experience /
作者:	Batat, Wided.
出版者:	Cham :Springer International Publishing : : 2019.,
面頁冊數:	xxvii, 240 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Luxuries. -
電子資源:	https://doi.org/10.1007/978-3-030-01671-5
ISBN:	9783030016715

The new luxury experience = creating the ultimate customer experience /
Batat, Wided.

The new luxury experiencecreating the ultimate customer experience /[electronic resource] :by Wided Batat. - Cham :Springer International Publishing :2019. - xxvii, 240 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Preface -- Part I:The Evolution of Luxury: From Object to Experience -- Chapter 1: Luxury, Back to Origins -- Chapter 2: The New Experiential Luxury Marketing Model -- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends -- Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience -- Chapter 4: Capturing Luxury Customer Values -- Chapter 5: Experiential Branding of Luxury -- Chapter 6: Experiential Setting Design -- Chapter 7: Luxury Staff Training -- Chapter 8: Consumer Initiation into Luxury -- Part III: Challenges for the Future of Luxury Experience -- Chapter 9: Alternative Market Research for Understanding Luxury Experience -- Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury -- Chapter 11: Is Luxury Experience Compatible with CSR? -- Conclusion.

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce) Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several "luxuries"? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences - not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience "This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases." -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University "Wided Batat's book offers a fresh, insightful and comprehensive analysis of the concept of the consumer's experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations' approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed." -- Francesca Dall'Olmo Riley, Professor of Brand Management, Kingston Business School, UK.

ISBN: 9783030016715

Standard No.: 10.1007/978-3-030-01671-5doiSubjects--Topical Terms:

1007251
Luxuries.

LC Class. No.: HD9999.L852 / B383 2019

Dewey Class. No.: 338.47

The new luxury experience = creating the ultimate customer experience /
LDR:04632nam a2200337 a 4500 001 939584
003 DE-He213
005 20190919162739.0
006 m d
007 cr nn 008maaau
008 200414s2019 gw s 0 eng d
020 $a 9783030016715 $q (electronic bk.)
020 $a 9783030016708 $q (paper)
024 7 $a 10.1007/978-3-030-01671-5 $2 doi
035 $a 978-3-030-01671-5
040 $a GP $c GP
041 0 $a eng
050 4 $a HD9999.L852 $b B383 2019
072 7 $a KND $2 bicssc
072 7 $a BUS070000 $2 bisacsh
072 7 $a KND $2 thema
082 0 4 $a 338.47 $2 23
090 $a HD9999.L852 $b B328 2019
100 1 $a Batat, Wided. $3 1225822
245 1 4 $a The new luxury experience $h [electronic resource] : $b creating the ultimate customer experience / $c by Wided Batat.
260 $a Cham : $c 2019. $b Springer International Publishing : $b Imprint: Springer,
300 $a xxvii, 240 p. : $b ill., digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-8096
505 0 $a Preface -- Part I:The Evolution of Luxury: From Object to Experience -- Chapter 1: Luxury, Back to Origins -- Chapter 2: The New Experiential Luxury Marketing Model -- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends -- Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience -- Chapter 4: Capturing Luxury Customer Values -- Chapter 5: Experiential Branding of Luxury -- Chapter 6: Experiential Setting Design -- Chapter 7: Luxury Staff Training -- Chapter 8: Consumer Initiation into Luxury -- Part III: Challenges for the Future of Luxury Experience -- Chapter 9: Alternative Market Research for Understanding Luxury Experience -- Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury -- Chapter 11: Is Luxury Experience Compatible with CSR? -- Conclusion.
520 $a This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce) Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several "luxuries"? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences - not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience "This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases." -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University "Wided Batat's book offers a fresh, insightful and comprehensive analysis of the concept of the consumer's experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations' approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed." -- Francesca Dall'Olmo Riley, Professor of Brand Management, Kingston Business School, UK.
650 0 $a Luxuries. $3 1007251
650 1 4 $a Luxury. $3 839616
650 2 4 $a Customer Relationship Management. $3 995421
650 2 4 $a Consumer Behavior. $3 1004798
650 2 4 $a Online Marketing/Social Media. $3 1104609
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a Management for professionals. $3 881670
856 4 0 $u https://doi.org/10.1007/978-3-030-01671-5
950 $a Business and Management (Springer-41169)