國立虎尾科技大學 |

登入

回首頁

Service marketing strategies for sma...

Zaman, Mahmud Habib, (1981-)

Service marketing strategies for small and medium enterprises = emerging research and opportunities /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Service marketing strategies for small and medium enterprises/ by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain.
其他題名:	emerging research and opportunities /
作者:	Rahman, Muhammad Sabbir,
其他作者:	Zaman, Mahmud Habib,
出版者:	Hershey, Pennsylvania :IGI Global, : [2019],
面頁冊數:	1 online resource (xiv, 171 p.)
標題:	Small business - Customer services. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8
ISBN:	9781522578925 (e-book)

Service marketing strategies for small and medium enterprises = emerging research and opportunities /
Rahman, Muhammad Sabbir,1981-

Service marketing strategies for small and medium enterprisesemerging research and opportunities /[electronic resource] :by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain. - Hershey, Pennsylvania :IGI Global,[2019] - 1 online resource (xiv, 171 p.)

Includes bibliographical references and index.

Chapter 1. Understanding customers' expectations: perspectives from SMEs -- Chapter 2. Listening to customers through qualitative research -- Chapter 3. Application of service quality model and its marketing implications: SME context -- Chapter 4. Modeling integrated marketing communications for SME environments -- Chapter 5. Determinants of successful service encounters -- Chapter 6. Constructing relationship developing strategies.

Restricted to subscribers or individual electronic text purchasers.

"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"--Provided by publisher.

ISBN: 9781522578925 (e-book)Subjects--Topical Terms:

1234748
Small business
--Customer services.

LC Class. No.: HD62.7 / .R34 2019eb

Dewey Class. No.: 658.8/02

Service marketing strategies for small and medium enterprises = emerging research and opportunities /
LDR:01829nam a2200265 a 4500 001 947427
003 IGIG
005 20191028084810.0
006 m o d
007 cr cn
008 200604s2019 pau fob 001 0 eng d
020 $a 9781522578925 (e-book)
020 $a 9781522578918 (hardback)
035 $a (OCoLC)1076271183
035 $a 1081021138
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 0 0 $a HD62.7 $b .R34 2019eb
082 0 0 $a 658.8/02 $2 23
100 1 $a Rahman, Muhammad Sabbir, $d 1981- $e author. $3 1234745
245 1 0 $a Service marketing strategies for small and medium enterprises $h [electronic resource] : $b emerging research and opportunities / $c by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2019]
300 $a 1 online resource (xiv, 171 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Understanding customers' expectations: perspectives from SMEs -- Chapter 2. Listening to customers through qualitative research -- Chapter 3. Application of service quality model and its marketing implications: SME context -- Chapter 4. Modeling integrated marketing communications for SME environments -- Chapter 5. Determinants of successful service encounters -- Chapter 6. Constructing relationship developing strategies.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"--Provided by publisher.
650 0 $a Small business $x Customer services. $3 1234748
650 0 $a Small business marketing. $3 712502
650 0 $a Customer services $x Marketing. $3 814578
700 1 $a Zaman, Mahmud Habib, $d 1981- $e author. $3 1234746
700 1 $a Hossain, Md. Afnan, $d 1987- $e author. $3 1234747
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8

筆 0 讀者評論

多媒體

評論

新增評論分享你的心得

Export

取書館別