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Marketing research with IBM SPSS sta...
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Charry, Karine.,
Marketing research with IBM SPSS statistics = a practical guide /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing research with IBM SPSS statistics/ by Karine Charry. [et al.].
其他題名:
a practical guide /
作者:
Charry, Karine.,
出版者:
London :Routledge, : 2016.,
面頁冊數:
1 online resource (ix, 156 p.)
附註:
"A Gower book"--cover.
標題:
Marketing research - Data processing. -
電子資源:
https://www.taylorfrancis.com/books/9781315525532
ISBN:
9781315525532 (e-book : PDF)
Marketing research with IBM SPSS statistics = a practical guide /
Charry, Karine.,
Marketing research with IBM SPSS statistics
a practical guide /[electronic resource] :by Karine Charry. [et al.]. - London :Routledge,2016. - 1 online resource (ix, 156 p.)
"A Gower book"--cover.
1. Getting started with IBM SPSS statistics -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypthesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Moderation and mediation analysis.
ISBN: 9781315525532 (e-book : PDF)Subjects--Uniform Titles:
SPSS (Computer file)
Subjects--Topical Terms:
1075735
Marketing research
--Data processing.
LC Class. No.: HF5415.2 / .C43 2016
Dewey Class. No.: 658.830285555
Marketing research with IBM SPSS statistics = a practical guide /
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https://www.taylorfrancis.com/books/9781315525532
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