國立虎尾科技大學 |

Brains vs capital = entrepreneurship for everyone lean, smart, simple /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brains vs capital/ Günter Faltin.
Reminder of title:	entrepreneurship for everyone lean, smart, simple /
remainder title:	Brains versus capital
Author:	Faltin, Günter.
Published:	Singapore ;World Scientific, : c2019.,
Description:	1 online resource (ix, 206 p.) :ill. :
Subject:	New business enterprises. -
Online resource:	https://www.worldscientific.com/worldscibooks/10.1142/10836#t=toc
ISBN:	9789813234628

Brains vs capital = entrepreneurship for everyone lean, smart, simple /
Faltin, Günter.

Brains vs capitalentrepreneurship for everyone lean, smart, simple /[electronic resource] :Brains versus capitalGünter Faltin. - 1st ed. - Singapore ;World Scientific,c2019. - 1 online resource (ix, 206 p.) :ill.

Includes bibliographical references.

Intorduction: all roads lead to Rome -- The tea campaign as a case study -- Start-ups: creative concepts, not high-tech -- The step-child concept: it pays to finetune your concept -- Avoiding overload -- Building a business with components -- Playing in the big boys' league -- Entrepreneurship laboratory: how to work out your own high-potential concept -- Entrepreneurship as a challenge -- Say goodbye to old ways of thinking: do not draw conclusions about the future based on the past -- An invitation to a dance -- Appendix. Everyone can become and entrepreneur: an interview with Professor Muhammad Yunus (excerpt).

"Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies"--

ISBN: 9789813234628

LCCN: 2017048391Subjects--Topical Terms:

566880
New business enterprises.

LC Class. No.: HD62.5 / .F363 2019

Dewey Class. No.: 658.1/1

Brains vs capital = entrepreneurship for everyone lean, smart, simple /
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250 $a 1st ed.
260 $a Singapore ; $a Hackensack, NJ : $b World Scientific, $c c2019.
300 $a 1 online resource (ix, 206 p.) : $b ill.
504 $a Includes bibliographical references.
505 0 $a Intorduction: all roads lead to Rome -- The tea campaign as a case study -- Start-ups: creative concepts, not high-tech -- The step-child concept: it pays to finetune your concept -- Avoiding overload -- Building a business with components -- Playing in the big boys' league -- Entrepreneurship laboratory: how to work out your own high-potential concept -- Entrepreneurship as a challenge -- Say goodbye to old ways of thinking: do not draw conclusions about the future based on the past -- An invitation to a dance -- Appendix. Everyone can become and entrepreneur: an interview with Professor Muhammad Yunus (excerpt).
520 $a "Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies"-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a New business enterprises. $3 566880
650 0 $a Entrepreneurship. $3 559908
856 4 0 $u https://www.worldscientific.com/worldscibooks/10.1142/10836#t=toc