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Impact of Framing and Base Size of Computer Security Risk Information on User Behavior.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Impact of Framing and Base Size of Computer Security Risk Information on User Behavior./
Author:	Zhan, Xinhui.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	88 p.
Notes:	Source: Masters Abstracts International, Volume: 81-02.
Contained By:	Masters Abstracts International81-02.
Subject:	Information science. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13427003
ISBN:	9781085563710

Impact of Framing and Base Size of Computer Security Risk Information on User Behavior.
Zhan, Xinhui.

Impact of Framing and Base Size of Computer Security Risk Information on User Behavior. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 88 p.

Source: Masters Abstracts International, Volume: 81-02.

Thesis (M.S.)--Missouri University of Science and Technology, 2019.

This item must not be sold to any third party vendors.

This research examines the impact of framing and base size of computer security risk information on users’ risk perceptions and behavior (i.e., download intention and download decision). It also examines individual differences (i.e., demographic factors, computer security awareness, Internet structural assurance, self-efficacy, and general risk-taking tendencies) associated with users’ computer security risk perceptions. This research draws on Prospect Theory, which is a theory in behavioral economics that addresses risky decision-making, to generate hypotheses related to users’ decision- making in the computer security context. A 2 x 3 mixed factorial experimental design (N = 178) was conducted to assess the effect of framing and base size on users’ download intentions and decisions. The results show that framing and base size of computer security risk information are associated with users’ perceived risk and risk-taking behavior. More specifically, negative framing and large base size increase users’ perceived risk and reduce users’ risk-taking behavior. Moreover, users who have greater general risk-taking tendencies and perceive higher Internet structural assurance exhibited lower risk perceptions and greater risk-taking behavior in the computer security context. The findings from this research suggest that using negative framing and large base size to communicate computer security risk information is an effective way to lower risk-taking behavior of users.

ISBN: 9781085563710Subjects--Topical Terms:

561178
Information science.
Subjects--Index Terms:

Computer security

Impact of Framing and Base Size of Computer Security Risk Information on User Behavior.
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520 $a This research examines the impact of framing and base size of computer security risk information on users’ risk perceptions and behavior (i.e., download intention and download decision). It also examines individual differences (i.e., demographic factors, computer security awareness, Internet structural assurance, self-efficacy, and general risk-taking tendencies) associated with users’ computer security risk perceptions. This research draws on Prospect Theory, which is a theory in behavioral economics that addresses risky decision-making, to generate hypotheses related to users’ decision- making in the computer security context. A 2 x 3 mixed factorial experimental design (N = 178) was conducted to assess the effect of framing and base size on users’ download intentions and decisions. The results show that framing and base size of computer security risk information are associated with users’ perceived risk and risk-taking behavior. More specifically, negative framing and large base size increase users’ perceived risk and reduce users’ risk-taking behavior. Moreover, users who have greater general risk-taking tendencies and perceive higher Internet structural assurance exhibited lower risk perceptions and greater risk-taking behavior in the computer security context. The findings from this research suggest that using negative framing and large base size to communicate computer security risk information is an effective way to lower risk-taking behavior of users.
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