國立虎尾科技大學 |

Analytics in smart tourism design = concepts and methods /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Analytics in smart tourism design/ edited by Zheng Xiang, Daniel R. Fesenmaier.
其他題名:	concepts and methods /
其他作者:	Xiang, Zheng.
出版者:	Cham :Springer International Publishing : : 2017.,
面頁冊數:	xvi, 307 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Tourism. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-44263-1
ISBN:	9783319442631

Analytics in smart tourism design = concepts and methods /
Analytics in smart tourism designconcepts and methods /[electronic resource] :edited by Zheng Xiang, Daniel R. Fesenmaier. - Cham :Springer International Publishing :2017. - xvi, 307 p. :ill., digital ;24 cm. - Tourism on the verge,2366-2611. - Tourism on the verge..

Introduction -- Part I: Travel Demand Analytics -- Part II: Analytics in Every Day Life and Travel -- Part III: Tourism Geoanalytics -- Part IV: Web and Social Media Analytics: Concepts and Methods -- Part V: Case Studies in Web and Social Media Analytics -- Closing Remarks.

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.

ISBN: 9783319442631

Standard No.: 10.1007/978-3-319-44263-1doiSubjects--Topical Terms:

558888
Tourism.

LC Class. No.: G155.A1 / A53 2017

Dewey Class. No.: 338.4791

Analytics in smart tourism design = concepts and methods /
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