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Handbook of integrated CSR communication

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Handbook of integrated CSR communication/ edited by Sandra Diehl ... [et al.].
其他作者:	Diehl, Sandra.
出版者:	Cham :Springer International Publishing : : 2017.,
面頁冊數:	xiii, 501 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Business. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-44700-1
ISBN:	9783319447001

Handbook of integrated CSR communication
Handbook of integrated CSR communication[electronic resource] /edited by Sandra Diehl ... [et al.]. - Cham :Springer International Publishing :2017. - xiii, 501 p. :ill., digital ;24 cm. - CSR, sustainability, ethics & governance,2196-7075. - CSR, sustainability, ethics & governance..

The Concept of Integrated CSR Communication - Introduction and Definition -- Part I: Theroretical Foundations of Integrated CSR Communication -- Part II: Managerial Aspects of Integrated CSR Communication -- Part III: Integrated CSR Communication and New Media -- Part IV: Intercultural Integrated CSR Communication -- Part V: Special Topics of Intercultural Integrated CSR Communication -- Research Outlook an Conclusion.

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

ISBN: 9783319447001

Standard No.: 10.1007/978-3-319-44700-1doiSubjects--Topical Terms:

558617
Business.

LC Class. No.: HD60

Dewey Class. No.: 174.4

Handbook of integrated CSR communication
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