國立虎尾科技大學 |

Handbook of research on social media applications for the tourism and hospitality sector /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Handbook of research on social media applications for the tourism and hospitality sector // [edited by] Celia M.Q. Ramos, Claudia Ribeiro de Almeida, Paula Odete Fernandes.
其他作者:	Ramos, Celia M. Q.
出版者:	Hershey, PA :IGI Global, : c2020.,
面頁冊數:	xxviii, 477 p. :ill. ; : 29 cm.;
標題:	Tourism - Marketing -
ISBN:	9781799819479 :

Handbook of research on social media applications for the tourism and hospitality sector /
Handbook of research on social media applications for the tourism and hospitality sector /[edited by] Celia M.Q. Ramos, Claudia Ribeiro de Almeida, Paula Odete Fernandes. - Hershey, PA :IGI Global,c2020. - xxviii, 477 p. :ill. ;29 cm. - Advances in hospitality, tourism, and the services industry (AHTSI) book series.

Includes bibliographical references (p. 404-463) and index.

Co-creating an integrative framework to enhance museum experiences of blind and visually impaired visitors / Roberto Vaz -- The role of social media in shaping tourists' travel decisions : multi-functional and multi-level effects of WeChat among individual Chinese outbound tourists / Sandeep Basnyat, Yuan Jiahui -- Social media applied to tourism and hospitality : the case of hotels in the Porto metropolitan area in Portugal / Luís Pacheco, Fernando Moreira -- Role of social media in travel planning and tourism destination decision making / James Chilembwe, Frank Gondwe -- Network analysis of destination management organizations' smart tourism ecosystem (STE) for e-branding and marketing of tourism destinations / Jeet Dogra Sachin Kale -- The management of social media and the relationship with the client from the perspective of the managers of small hotels in a city in Brazil / Francieli Boaria, Ademilso Cunha -- Online reputation of Porto hotel supply, northern region of Portugal / Noelia Araújo Vila, Alexandra Pereira -- The innovative social technologies and their impact on knowledge management processes / Marica Mazurek -- Deeping in the use of social media and tourism travel behaviour / Cláudia Ribeiro de Almeida, Célia Ramos, Maria del Mar Alonso Almeida, Paula Odete Fernandes, Lucas Gamarra -- Impacts of social media on business value and performance / Valentina Della Corte, Krishnan Umachandram, Fabiana Sepe, Giuliana Nevola, Perissamy Amuthalakshm -- How Web 3.0 tourism students see the 1.0 higher education system / José Martins, Romeu Lopes, Victor Roque -- Understanding the role of social networks in consumer behavior in tourism : a business approach / Luís Ferreira, Bruno Sousa -- Determinants for value creation in mobile apps within tourist experience : an exploratory study in a northern city in Portugal / Ana Martins, Beatriz Casais -- Local accommodation establishments' strategies in social media / Rui Costa, Gorete Dinis, Raquel Seabra -- A conceptual framework to understand online destination images : a research model utilizing user generated content through Twitter / Zeynep Gedikoglu, Sheila Backman, Joseph Mazer, Kenneth Backman -- The importance of social media for the improvement of the tourist experience offered by rural tourism enterprises : the case of the Alentejo / Marta Amaral, Ana Rodrigues -- Peer influence mechanism of travel experience sharing on the social network sites / James Chilembwe, Victor Mweiwa -- Event management in social media / Murat Seyfi -- An evaluation for long-haul low-cost carriers using user-generated vontent : the impact of perceived service quality on value for money / Mahmut Bakir, Sahap Akan, Ozlem Atalik -- Social media as a tool of marketing campaigns in tourism / Alžbeta Királová -- The discount effect in food and beverages advertising and instagram's likes power : an experimental study / Nilton Gomes Furtado, Pedro Drudi, Julia Vasconcelos Furtado, Rafael de Vasconcelos Silva, Lauro Vieira Filho -- Destination marketing in Saudi Arabia : an analysis of integrated marketing communication / Suliman Albuhayji, Leanne White -- Accessible@Tourism 4.0 : an exploratory approach to the role of Industry 4.0 in accessible tourism / Pedro Teixeira, Leonor Teixeira.

"This book provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. It also explores user-generated content and the methods of mobile strategies"--

ISBN: 9781799819479 :NT8508

LCCN: 2019035767Subjects--Topical Terms:

814909
Tourism
--Marketing

LC Class. No.: G155.A1 / H3554 2020

Dewey Class. No.: 659.19/91

Handbook of research on social media applications for the tourism and hospitality sector /
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245 0 0 $a Handbook of research on social media applications for the tourism and hospitality sector / $c [edited by] Celia M.Q. Ramos, Claudia Ribeiro de Almeida, Paula Odete Fernandes.
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300 $a xxviii, 477 p. : $b ill. ; $c 29 cm.
490 0 $a Advances in hospitality, tourism, and the services industry (AHTSI) book series
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520 # $a "This book provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. It also explores user-generated content and the methods of mobile strategies"-- $c Provided by publisher.
650 # 0 $a Tourism $x Marketing $x Research. $3 814909
650 # 0 $a Hospitality industry $x Marketing $x Research. $3 1253288
650 # 0 $a Social media. $3 780265
650 # 0 $a User-generated content. $3 784656
700 1 # $a Ramos, Celia M. Q. $3 1253285
700 1 # $a Almeida, Claudia Ribeiro de, $d 1971- $3 1253286
700 1 # $a Fernandes, Paula Odete, $d 1969- $3 1253287