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Ugandan Music in the Marketing Era =...

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Ugandan Music in the Marketing Era = The Branded Arena /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Ugandan Music in the Marketing Era/ by David G. Pier.
其他題名:	The Branded Arena /
作者:	Pier, David G.
面頁冊數:	XI, 205 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Ethnology—Africa. -
電子資源:	https://doi.org/10.1057/9781137546975
ISBN:	9781137546975

Ugandan Music in the Marketing Era = The Branded Arena /
Pier, David G.

Ugandan Music in the Marketing EraThe Branded Arena /[electronic resource] :by David G. Pier. - 1st ed. 2015. - XI, 205 p.online resource.

David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

ISBN: 9781137546975

Standard No.: 10.1057/9781137546975doiSubjects--Topical Terms:

1254203
Ethnology—Africa.

LC Class. No.: GN643-661

Dewey Class. No.: 306.096

Ugandan Music in the Marketing Era = The Branded Arena /
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