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The Handbook of Service Innovation

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Handbook of Service Innovation/ edited by Renu Agarwal, Willem Selen, Göran Roos, Roy Green.
其他作者:	Agarwal, Renu.
面頁冊數:	XL, 842 p. 109 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Engineering economics. -
電子資源:	https://doi.org/10.1007/978-1-4471-6590-3
ISBN:	9781447165903

The Handbook of Service Innovation
The Handbook of Service Innovation[electronic resource] /edited by Renu Agarwal, Willem Selen, Göran Roos, Roy Green. - 1st ed. 2015. - XL, 842 p. 109 illus.online resource.

Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation holistically and systemically across various service areas, including health, education, tourism, hospitality, telecommunications, and retail. It addresses contemporary issues through conceptual and applied contributions across industry, academia, and government, providing insights for improved practice and policy making. Featuring cutting-edge research contributions, practical examples, implementations and a select number of case studies across several growth service industries, this book also includes examples of failed service innovation attempts in order to demonstrate a balanced view of the topic and to make clear the pitfalls to be avoided. Culminating in a suggested step-by-step guide to enable service organization’s managers to understand and implement the concepts of service innovation and manage its evolutionary processes effectively, this book will prove a valuable resource to a wide reaching audience including researchers, practitioners, managers, and students who aspire to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation. Includes endorsements from professionals in the field of service innovation.

ISBN: 9781447165903

Standard No.: 10.1007/978-1-4471-6590-3doiSubjects--Topical Terms:

1253802
Engineering economics.

LC Class. No.: TA177.4-185

Dewey Class. No.: 658.5

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