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City Branding and New Media = Lingui...

Paganoni, M.

City Branding and New Media = Linguistic Perspectives, Discursive Strategies and Multimodality /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	City Branding and New Media/ by M. Paganoni.
其他題名:	Linguistic Perspectives, Discursive Strategies and Multimodality /
作者:	Paganoni, M.
面頁冊數:	XII, 162 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Communication. -
電子資源:	https://doi.org/10.1057/9781137387967
ISBN:	9781137387967

City Branding and New Media = Linguistic Perspectives, Discursive Strategies and Multimodality /
Paganoni, M.

City Branding and New MediaLinguistic Perspectives, Discursive Strategies and Multimodality /[electronic resource] :by M. Paganoni. - 1st ed. 2015. - XII, 162 p.online resource.

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

ISBN: 9781137387967

Standard No.: 10.1057/9781137387967doiSubjects--Topical Terms:

556422
Communication.

LC Class. No.: P87-96

Dewey Class. No.: 302.23

City Branding and New Media = Linguistic Perspectives, Discursive Strategies and Multimodality /
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