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City Branding and New Media = Lingui...
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Paganoni, M.
City Branding and New Media = Linguistic Perspectives, Discursive Strategies and Multimodality /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
City Branding and New Media/ by M. Paganoni.
Reminder of title:
Linguistic Perspectives, Discursive Strategies and Multimodality /
Author:
Paganoni, M.
Description:
XII, 162 p.online resource. :
Contained By:
Springer Nature eBook
Subject:
Communication. -
Online resource:
https://doi.org/10.1057/9781137387967
ISBN:
9781137387967
City Branding and New Media = Linguistic Perspectives, Discursive Strategies and Multimodality /
Paganoni, M.
City Branding and New Media
Linguistic Perspectives, Discursive Strategies and Multimodality /[electronic resource] :by M. Paganoni. - 1st ed. 2015. - XII, 162 p.online resource.
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
ISBN: 9781137387967
Standard No.: 10.1057/9781137387967doiSubjects--Topical Terms:
556422
Communication.
LC Class. No.: P87-96
Dewey Class. No.: 302.23
City Branding and New Media = Linguistic Perspectives, Discursive Strategies and Multimodality /
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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
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Education (R0) (SpringerNature-43721)
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