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The Science of Why = Decoding Human ...

Forbes, D.

The Science of Why = Decoding Human Motivation and Transforming Marketing Strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Science of Why/ by D. Forbes.
其他題名:	Decoding Human Motivation and Transforming Marketing Strategy /
作者:	Forbes, D.
面頁冊數:	IX, 254 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Motion pictures and television. -
電子資源:	https://doi.org/10.1057/9781137502049
ISBN:	9781137502049

The Science of Why = Decoding Human Motivation and Transforming Marketing Strategy /
Forbes, D.

The Science of WhyDecoding Human Motivation and Transforming Marketing Strategy /[electronic resource] :by D. Forbes. - 1st ed. 2015. - IX, 254 p.online resource.

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

ISBN: 9781137502049

Standard No.: 10.1057/9781137502049doiSubjects--Topical Terms:

839765
Motion pictures and television.

LC Class. No.: PN1992.63

Dewey Class. No.: 791.4

The Science of Why = Decoding Human Motivation and Transforming Marketing Strategy /
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