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The Science of Why = Decoding Human ...
~
Forbes, D.
The Science of Why = Decoding Human Motivation and Transforming Marketing Strategy /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The Science of Why/ by D. Forbes.
Reminder of title:
Decoding Human Motivation and Transforming Marketing Strategy /
Author:
Forbes, D.
Description:
IX, 254 p.online resource. :
Contained By:
Springer Nature eBook
Subject:
Motion pictures and television. -
Online resource:
https://doi.org/10.1057/9781137502049
ISBN:
9781137502049
The Science of Why = Decoding Human Motivation and Transforming Marketing Strategy /
Forbes, D.
The Science of Why
Decoding Human Motivation and Transforming Marketing Strategy /[electronic resource] :by D. Forbes. - 1st ed. 2015. - IX, 254 p.online resource.
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
ISBN: 9781137502049
Standard No.: 10.1057/9781137502049doiSubjects--Topical Terms:
839765
Motion pictures and television.
LC Class. No.: PN1992.63
Dewey Class. No.: 791.4
The Science of Why = Decoding Human Motivation and Transforming Marketing Strategy /
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In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
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Business and Management (R0) (SpringerNature-43719)
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