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European Book Cultures = Diversity as a Challenge /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	European Book Cultures/ by Stephanie Kurschus.
其他題名:	Diversity as a Challenge /
作者:	Kurschus, Stephanie.
面頁冊數:	XVII, 365 p. 20 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Communication. -
電子資源:	https://doi.org/10.1007/978-3-658-08060-0
ISBN:	9783658080600

European Book Cultures = Diversity as a Challenge /
Kurschus, Stephanie.

European Book CulturesDiversity as a Challenge /[electronic resource] :by Stephanie Kurschus. - 1st ed. 2015. - XVII, 365 p. 20 illus.online resource.

Book Cultures - Approaching an Elusive Concept -- A Concept of "Book Culture" -- European Book Culture – Framework, Indicators and a Typology -- Promoting Book Culture – Measures and Efficiency -- A New Book Culture in the Digital Age? -- List of Literature.

Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality. Contents: A concept of book culture European book cultures Measures for promoting book culture Target Groups Teachers and students in the field of book science Practitioners promoting literary and reading skills, practitioners in all fields of education and in the media sciences The Author Dr. Stephanie Kurschus is currently working as a consultant in Frankfurt.

ISBN: 9783658080600

Standard No.: 10.1007/978-3-658-08060-0doiSubjects--Topical Terms:

556422
Communication.

LC Class. No.: P87-96

Dewey Class. No.: 302.23

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