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Online Political Communication = How...

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Online Political Communication = How to Use the Web to Build Consensus and Boost Participation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Online Political Communication/ by Gianluca Giansante.
其他題名:	How to Use the Web to Build Consensus and Boost Participation /
作者:	Giansante, Gianluca.
面頁冊數:	XV, 188 p. 28 illus., 20 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Political communication. -
電子資源:	https://doi.org/10.1007/978-3-319-17617-8
ISBN:	9783319176178

Online Political Communication = How to Use the Web to Build Consensus and Boost Participation /
Giansante, Gianluca.

Online Political CommunicationHow to Use the Web to Build Consensus and Boost Participation /[electronic resource] :by Gianluca Giansante. - 1st ed. 2015. - XV, 188 p. 28 illus., 20 illus. in color.online resource.

Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

ISBN: 9783319176178

Standard No.: 10.1007/978-3-319-17617-8doiSubjects--Topical Terms:

1250788
Political communication.

LC Class. No.: JA85-85.2

Dewey Class. No.: 320.014

Online Political Communication = How to Use the Web to Build Consensus and Boost Participation /
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