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The Neuroscientific Basis of Successful Design = How Emotions and Perceptions Matter /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Neuroscientific Basis of Successful Design/ by Marco Maiocchi.
Reminder of title:	How Emotions and Perceptions Matter /
Author:	Maiocchi, Marco.
Description:	XIV, 108 p. 80 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Engineering design. -
Online resource:	https://doi.org/10.1007/978-3-319-02801-9
ISBN:	9783319028019

The Neuroscientific Basis of Successful Design = How Emotions and Perceptions Matter /
Maiocchi, Marco.

The Neuroscientific Basis of Successful DesignHow Emotions and Perceptions Matter /[electronic resource] :by Marco Maiocchi. - 1st ed. 2015. - XIV, 108 p. 80 illus.online resource. - PoliMI SpringerBriefs,2282-2577. - PoliMI SpringerBriefs,.

Emotions and design methodologies -- Design as evolutionary discipline -- Emotions and design -- Perception and emotions -- Metaphors and design -- The Design Process -- Case studies -- Future developments.

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

ISBN: 9783319028019

Standard No.: 10.1007/978-3-319-02801-9doiSubjects--Topical Terms:

560518
Engineering design.

LC Class. No.: TA174

Dewey Class. No.: 620.0042

The Neuroscientific Basis of Successful Design = How Emotions and Perceptions Matter /
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