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The Neuroscientific Basis of Success...
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Maiocchi, Marco.
The Neuroscientific Basis of Successful Design = How Emotions and Perceptions Matter /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The Neuroscientific Basis of Successful Design/ by Marco Maiocchi.
其他題名:
How Emotions and Perceptions Matter /
作者:
Maiocchi, Marco.
面頁冊數:
XIV, 108 p. 80 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
Engineering design. -
電子資源:
https://doi.org/10.1007/978-3-319-02801-9
ISBN:
9783319028019
The Neuroscientific Basis of Successful Design = How Emotions and Perceptions Matter /
Maiocchi, Marco.
The Neuroscientific Basis of Successful Design
How Emotions and Perceptions Matter /[electronic resource] :by Marco Maiocchi. - 1st ed. 2015. - XIV, 108 p. 80 illus.online resource. - PoliMI SpringerBriefs,2282-2577. - PoliMI SpringerBriefs,.
Emotions and design methodologies -- Design as evolutionary discipline -- Emotions and design -- Perception and emotions -- Metaphors and design -- The Design Process -- Case studies -- Future developments.
The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.
ISBN: 9783319028019
Standard No.: 10.1007/978-3-319-02801-9doiSubjects--Topical Terms:
560518
Engineering design.
LC Class. No.: TA174
Dewey Class. No.: 620.0042
The Neuroscientific Basis of Successful Design = How Emotions and Perceptions Matter /
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