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Communicating Climate Change = The Path Forward /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Communicating Climate Change/ by Susanna Priest.
其他題名:	The Path Forward /
作者:	Priest, Susanna.
面頁冊數:	XIV, 177 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Communication. -
電子資源:	https://doi.org/10.1057/978-1-137-58579-0
ISBN:	9781137585790

Communicating Climate Change = The Path Forward /
Priest, Susanna.

Communicating Climate ChangeThe Path Forward /[electronic resource] :by Susanna Priest. - 1st ed. 2016. - XIV, 177 p.online resource. - Palgrave Studies in Media and Environmental Communication,2634-6451. - Palgrave Studies in Media and Environmental Communication,.

1.The Communication Challenge of Our Century -- 2.What’s the Rush? Reacting to a Slow-Moving Disaster -- 3.Talking Climate: Understanding and Engaging Publics -- 4.The Evolving Social Ecology of Science Communication -- 5.Science Communication: New Frontiers -- 6.Critical Science Literacy: Making Sense of Science -- 7.Ingredients of a Successful Climate Movement -- 8.The Path Forward: Making Change Happen .

This book asks and answers the question of what communication research and other social sciences can offer that will help the global community to address climate change by identifying the conditions that can persuade audiences and encourage collective action on climate. While scientists often expect that teaching people the scientific facts will change their minds about climate change, closer analysis suggests this is not always the case. Communication scholars are pursuing other ideas based on what we know about influence and persuasion, but this approach does not provide complete answers either. Some misconceptions can be corrected by education, and some messages will be more powerful than others. The advent of the Internet also makes vast stores of information readily available. But audiences still process this information through different filters, based on their own values and beliefs – including their understanding of how science works. In between momentous events, media coverage of climate tends to recede and individuals turn their attention back to their daily lives. Yet there is a path forward: Climate change is a social justice issue that no individual – and no nation – can solve on their own. A different sort of communication effort can help. Effective reactions to climate change require collective, ultimately global, responses. Susanna Priest makes this argument eloquently and, through an adept evidentiary look at journalistic and strategic communication processes, sets the stage for building a strong societal demand for climate solutions. Sharon Dunwoody, Evjue-Bascom Professor Emerita of Journalism and Mass Communication, University of Wisconsin-Madison *** Communication and other social processes are the essence of science, and Susanna Priest applies that principle to communication about climate science. She makes a strong argument that we will only achieve successful climate communication when we recognize the collective, communal nature of climate knowledge. Individual knowledge and actions aren't enough; we must adapt communication research and action to focus on climate change as a social problem. Bruce V. Lewenstein, Professor of Science Communication and Chair, Department of Science & Technology Studies, Cornell University *** Susanna Priest provides a concise but comprehensive look at climate change communication. This book provides an invaluable overview of relevant research and theory, from cognitive processes to social dynamics, and makes a compelling argument that we need to cultivate critical science literacy among citizens of today’s politically charged, media-saturated societies. Her insights should prove useful to both science communicators and science communication researchers. William Evans, Professor, Department of Journalism and Creative Media, University of Alabama.

ISBN: 9781137585790

Standard No.: 10.1057/978-1-137-58579-0doiSubjects--Topical Terms:

556422
Communication.

LC Class. No.: P87-96

Dewey Class. No.: 302.23

Communicating Climate Change = The Path Forward /
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