國立虎尾科技大學 |

Hybrid Practices in Moving Image Design = Methods of Heritage and Digital Production in Motion Graphics /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Hybrid Practices in Moving Image Design/ by Iain Macdonald.
其他題名:	Methods of Heritage and Digital Production in Motion Graphics /
作者:	Macdonald, Iain.
面頁冊數:	X, 128 p. 20 illus., 19 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Fine arts. -
電子資源:	https://doi.org/10.1007/978-3-319-41375-4
ISBN:	9783319413754

Hybrid Practices in Moving Image Design = Methods of Heritage and Digital Production in Motion Graphics /
Macdonald, Iain.

Hybrid Practices in Moving Image DesignMethods of Heritage and Digital Production in Motion Graphics /[electronic resource] :by Iain Macdonald. - 1st ed. 2016. - X, 128 p. 20 illus., 19 illus. in color.online resource.

Introduction -- PART ONE.HYBRID MOTION: past, present and future -- 1.Heritage and Digital -- 2.Skills and Educational Research -- 3.Hybrid futures in Art & Design Education -- 4.Political Economy: Conditions of Production -- PART TWO.NARRATIVES OF PRODUCTION -- 5.Graham McCallum, executive creative director of Kemistry -- 6.No Brain, directors and animators -- 7.Richard Stammers, Visual Effects Supervisor -- 8.Adam Valdez, Visual Effects Supervisor -- 9.Eric Dyer, moving image artist -- 10.Momoco, motion graphic designers -- Conclusion. .

This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an artform, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hydridisation of digital and heritage methods. Using interviews with world-leading motion graphic designers, Oscar-nominated visual effects supervisors and moving image artists this book examines hybrid moving image that re-invigorate heritage practices, the handmade and the analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids. Iain Macdonald is Associate Professor, Subject Group Leader of Design, Photography and Advertising, and Programme Leader for MSc Creative Advertising at Edinburgh Napier University, UK. His creative industry experience spans over 25 years as an award winning television graphic designer at BBC Television, and as a film and commercials director. .

ISBN: 9783319413754

Standard No.: 10.1007/978-3-319-41375-4doiSubjects--Topical Terms:

1112523
Fine arts.

LC Class. No.: NX1-820

Dewey Class. No.: 700

Hybrid Practices in Moving Image Design = Methods of Heritage and Digital Production in Motion Graphics /
LDR:03356nam a22003975i 4500 001 972653
003 DE-He213
005 20200630221035.0
007 cr nn 008mamaa
008 201211s2016 gw | s |||| 0|eng d
020 $a 9783319413754 $9 978-3-319-41375-4
024 7 $a 10.1007/978-3-319-41375-4 $2 doi
035 $a 978-3-319-41375-4
050 4 $a NX1-820
072 7 $a AF $2 bicssc
072 7 $a ART009000 $2 bisacsh
072 7 $a AF $2 thema
082 0 4 $a 700 $2 23
100 1 $a Macdonald, Iain. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1114841
245 1 0 $a Hybrid Practices in Moving Image Design $h [electronic resource] : $b Methods of Heritage and Digital Production in Motion Graphics / $c by Iain Macdonald.
250 $a 1st ed. 2016.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a X, 128 p. 20 illus., 19 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a Introduction -- PART ONE.HYBRID MOTION: past, present and future -- 1.Heritage and Digital -- 2.Skills and Educational Research -- 3.Hybrid futures in Art & Design Education -- 4.Political Economy: Conditions of Production -- PART TWO.NARRATIVES OF PRODUCTION -- 5.Graham McCallum, executive creative director of Kemistry -- 6.No Brain, directors and animators -- 7.Richard Stammers, Visual Effects Supervisor -- 8.Adam Valdez, Visual Effects Supervisor -- 9.Eric Dyer, moving image artist -- 10.Momoco, motion graphic designers -- Conclusion. .
520 $a This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an artform, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hydridisation of digital and heritage methods. Using interviews with world-leading motion graphic designers, Oscar-nominated visual effects supervisors and moving image artists this book examines hybrid moving image that re-invigorate heritage practices, the handmade and the analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids. Iain Macdonald is Associate Professor, Subject Group Leader of Design, Photography and Advertising, and Programme Leader for MSc Creative Advertising at Edinburgh Napier University, UK. His creative industry experience spans over 25 years as an award winning television graphic designer at BBC Television, and as a film and commercials director. .
650 0 $a Fine arts. $3 1112523
650 0 $a Motion pictures. $3 562481
650 0 $a Animated films. $3 571281
650 0 $a Graphic design. $3 596365
650 0 $a Multimedia systems . $3 1253737
650 0 $a Optical data processing. $3 639187
650 1 4 $a Fine Arts. $3 668337
650 2 4 $a Film Theory. $3 1108149
650 2 4 $a Animation. $3 1112813
650 2 4 $a Graphic Design. $3 674378
650 2 4 $a Media Design. $3 669577
650 2 4 $a Image Processing and Computer Vision. $3 670819
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319413747
776 0 8 $i Printed edition: $z 9783319413761
776 0 8 $i Printed edition: $z 9783319823379
856 4 0 $u https://doi.org/10.1007/978-3-319-41375-4
912 $a ZDB-2-LCM
912 $a ZDB-2-SXL
950 $a Literature, Cultural and Media Studies (SpringerNature-41173)
950 $a Literature, Cultural and Media Studies (R0) (SpringerNature-43723)