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Social Media: The Good, the Bad, and the Ugly = 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social Media: The Good, the Bad, and the Ugly/ edited by Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras.
其他題名:	15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings /
其他作者:	Dwivedi, Yogesh K.
面頁冊數:	XXIV, 730 p. 99 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	E-commerce. -
電子資源:	https://doi.org/10.1007/978-3-319-45234-0
ISBN:	9783319452340

Social Media: The Good, the Bad, and the Ugly = 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings /
Social Media: The Good, the Bad, and the Ugly15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings /[electronic resource] :edited by Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras. - 1st ed. 2016. - XXIV, 730 p. 99 illus.online resource. - Theoretical Computer Science and General Issues ;9844. - Theoretical Computer Science and General Issues ;9163.

Social Media Strategy and Digital Business -- Digital Marketing and Customer Relationship Management -- Adoption and Diffusion -- Information Sharing on Social Media -- Impression, Trust, and Risk Management -- Data Acquisition, Management and Analytics -- e-Government and Civic Engagement -- e-Society and Online Communities.

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

ISBN: 9783319452340

Standard No.: 10.1007/978-3-319-45234-0doiSubjects--Topical Terms:

654932
E-commerce.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

Social Media: The Good, the Bad, and the Ugly = 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings /
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