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Applied Discourse Analysis = Popular Culture, Media, and Everyday Life /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Applied Discourse Analysis/ by Arthur Asa Berger.
其他題名:	Popular Culture, Media, and Everyday Life /
作者:	Berger, Arthur Asa.
面頁冊數:	VIII, 201 p. 36 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Communication. -
電子資源:	https://doi.org/10.1007/978-3-319-47181-5
ISBN:	9783319471815

Applied Discourse Analysis = Popular Culture, Media, and Everyday Life /
Berger, Arthur Asa.

Applied Discourse AnalysisPopular Culture, Media, and Everyday Life /[electronic resource] :by Arthur Asa Berger. - 1st ed. 2016. - VIII, 201 p. 36 illus.online resource.

Introduction: Li’l Abner and Critical Multimodal Discourse Analysis -- 1. Communication: What Objects Tell Us -- 2. Language: Speed Dating -- 3. Metaphor: Love is a Game -- 4. Words: Freud on Dreams -- 5. Images: Advertising -- 6. Signs: Fashion -- 7. Narratives: Fairy Tales -- 8. Texts: Hamlet -- 9. Myths: The Myth Model -- 10. Genres: Uses and Gratifications -- 11. Humor: Jokes -- 12. Intertextuality: Parody -- 13. Rituals: Smoking -- 14. Lifestyles: Grid-Group Theory -- 15. Sacred and Profane: Department Stores and Cathedrals -- 16. Ideology: The Prisoner -- 17. Culture: Identity -- 18. Nobrow Culture: The Maltese Falcon.

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

ISBN: 9783319471815

Standard No.: 10.1007/978-3-319-47181-5doiSubjects--Topical Terms:

556422
Communication.

LC Class. No.: P87-96

Dewey Class. No.: 302.23

Applied Discourse Analysis = Popular Culture, Media, and Everyday Life /
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