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The Language of Cosmetics Advertising
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The Language of Cosmetics Advertising
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The Language of Cosmetics Advertising/ by Helen Ringrow.
作者:
Ringrow, Helen.
面頁冊數:
XIII, 118 p. 21 illus., 14 illus. in color.online resource. :
Contained By:
Springer Nature eBook
標題:
Corpora (Linguistics). -
電子資源:
https://doi.org/10.1057/978-1-137-55798-8
ISBN:
9781137557988
The Language of Cosmetics Advertising
Ringrow, Helen.
The Language of Cosmetics Advertising
[electronic resource] /by Helen Ringrow. - 1st ed. 2016. - XIII, 118 p. 21 illus., 14 illus. in color.online resource.
- Chapter 1: Beauty advertising in a cross-cultural context -- Chapter 2: Language, gender, and advertising -- Chapter 3: Problems and Solutions: Pursuing the youthful, ideal body -- Chapter 4: Femininity as a sensual identity -- Chapter 5: Scientised beauty advertising discourse: with peptides or paraben-free? -- Chapter 6: The case for Feminist Critical Discourse Analysis.
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives. Helen Ringrow is Lecturer in Communication Studies and Applied Linguistics at the University of Portsmouth, UK. Prior to this, she completed her PhD in Linguistics at Queen’s University Belfast, Northern Ireland, where she also contributed to undergraduate teaching on language and power.
ISBN: 9781137557988
Standard No.: 10.1057/978-1-137-55798-8doiSubjects--Topical Terms:
1259603
Corpora (Linguistics).
LC Class. No.: P128.C68
Dewey Class. No.: 410.188
The Language of Cosmetics Advertising
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- Chapter 1: Beauty advertising in a cross-cultural context -- Chapter 2: Language, gender, and advertising -- Chapter 3: Problems and Solutions: Pursuing the youthful, ideal body -- Chapter 4: Femininity as a sensual identity -- Chapter 5: Scientised beauty advertising discourse: with peptides or paraben-free? -- Chapter 6: The case for Feminist Critical Discourse Analysis.
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This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives. Helen Ringrow is Lecturer in Communication Studies and Applied Linguistics at the University of Portsmouth, UK. Prior to this, she completed her PhD in Linguistics at Queen’s University Belfast, Northern Ireland, where she also contributed to undergraduate teaching on language and power.
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