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The Economics of Professional Road Cycling

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Economics of Professional Road Cycling/ edited by Daam Van Reeth, Daniel J. Larson.
其他作者:	Van Reeth, Daam.
面頁冊數:	X, 341 p. 20 illus., 9 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Microeconomics. -
電子資源:	https://doi.org/10.1007/978-3-319-22312-4
ISBN:	9783319223124

The Economics of Professional Road Cycling
The Economics of Professional Road Cycling[electronic resource] /edited by Daam Van Reeth, Daniel J. Larson. - 1st ed. 2016. - X, 341 p. 20 illus., 9 illus. in color.online resource. - Sports Economics, Management and Policy,112191-298X ;. - Sports Economics, Management and Policy,12.

Over the past decade, a growing body of academic literature on the economics of road cycling has been amassed. This book is the first volume to bring together a majority of the academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, labor, game theory, and competitive balance. By discussing the existing research and complementing it with the newest concepts, ideas and data on professional road cycling, this book sets an agenda for further academic research while providing insights for all stakeholders in cycling: governments, cycling's governing bodies, team managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within this text inform broader management and industrial organization research, as they extend analyses of team labor, broadcast revenue generation, and sponsorship financing models. This book is equally of interest to academic researchers, students studying sports economics, and policy makers, such as race organizers, team managers, and sponsors.

ISBN: 9783319223124

Standard No.: 10.1007/978-3-319-22312-4doiSubjects--Topical Terms:

565210
Microeconomics.

LC Class. No.: HB172

Dewey Class. No.: 338.5

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