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The Transformation of Television Sport = New Methods, New Rules /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Transformation of Television Sport/ by M. Milne.
其他題名:	New Methods, New Rules /
作者:	Milne, M.
面頁冊數:	XIV, 220 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Culture—Study and teaching. -
電子資源:	https://doi.org/10.1057/9781137559111
ISBN:	9781137559111

The Transformation of Television Sport = New Methods, New Rules /
Milne, M.

The Transformation of Television SportNew Methods, New Rules /[electronic resource] :by M. Milne. - 1st ed. 2016. - XIV, 220 p.online resource. - Palgrave Global Media Policy and Business,2634-6192. - Palgrave Global Media Policy and Business,.

The Transformation of Television Sport: New Methods, New Rules examines how developments in technology, broadcasting rights and regulation determine what sport we see on television, where we can see it and what the final output looks and sounds like. The book provides a missing supply side perspective, including a comparison of the development of sport and television in the US and the UK. The growth of global corporate sponsorship through to league and federation controlled television coverage is also mapped. Featuring new case studies, including the NFL and Premier League, three critical pre-production processes are unpacked. Milne examines the challenges faced by broadcasters and the consequences for independent television sports production companies and the day-to-day work of sports producers and directors. As the value of broadcasting rights continue to soar, the book provides a timely insight to what has happened to television sport and why it matters.

ISBN: 9781137559111

Standard No.: 10.1057/9781137559111doiSubjects--Topical Terms:

1253505
Culture—Study and teaching.

LC Class. No.: HM623

Dewey Class. No.: 306.091

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