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The British Newspaper Industry = The Future of the Regional Press /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The British Newspaper Industry/ by John Hill.
其他題名:	The Future of the Regional Press /
作者:	Hill, John.
面頁冊數:	X, 241 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Communication. -
電子資源:	https://doi.org/10.1007/978-1-137-56897-7
ISBN:	9781137568977

The British Newspaper Industry = The Future of the Regional Press /
Hill, John.

The British Newspaper IndustryThe Future of the Regional Press /[electronic resource] :by John Hill. - 1st ed. 2016. - X, 241 p.online resource.

It is never very obvious to spectators of the newspaper business just why it is that the industry has suffered so badly in recent years. Most ascribe the reasons to the arrival of the Internet in all its forms when, in truth, most of its problems were created by the newspaper managements themselves, either by weak management in the control of its environment, by a serious lack of foresight in looking to the future, or by assuming that change, if it were to come, would be at the slow pace of past change. The magisterial attitudes of most newspaper managements served to engender a growing resentment particularly among the advertisers who were forced to pay increased rates to enable the cover prices of the publications to be held down. The British Newspaper Industry sets out to distinguish the newspaper industry from the generality of single product organisations and to provide tailored solutions to its problems by drawing on a variety of techniques and practices successfully used in other industries.

ISBN: 9781137568977

Standard No.: 10.1007/978-1-137-56897-7doiSubjects--Topical Terms:

556422
Communication.

LC Class. No.: P87-96

Dewey Class. No.: 302.23

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