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Business Strategies and Competitiven...
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Gavinelli, Laura.
Business Strategies and Competitiveness in Times of Crisis = A Survey on Italian SMEs /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Business Strategies and Competitiveness in Times of Crisis/ by Laura Gavinelli.
其他題名:
A Survey on Italian SMEs /
作者:
Gavinelli, Laura.
面頁冊數:
XXVIII, 290 p. 34 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
Small business. -
電子資源:
https://doi.org/10.1057/978-1-137-57810-5
ISBN:
9781137578105
Business Strategies and Competitiveness in Times of Crisis = A Survey on Italian SMEs /
Gavinelli, Laura.
Business Strategies and Competitiveness in Times of Crisis
A Survey on Italian SMEs /[electronic resource] :by Laura Gavinelli. - 1st ed. 2016. - XXVIII, 290 p. 34 illus.online resource.
Chapter 1 Firms Strategies and Competitiveness: an overview -- Chapter 2 The Sources of Competitive Advantage -- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) -- Chapter 4 A Survey on Monza and Brianza SMEs, Italy -- Chapter 5 Boosting Italian SMEs' Development: first consideration -- Bibliography.
This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. .
ISBN: 9781137578105
Standard No.: 10.1057/978-1-137-57810-5doiSubjects--Topical Terms:
563581
Small business.
LC Class. No.: HD62.7
Dewey Class. No.: 658.022
Business Strategies and Competitiveness in Times of Crisis = A Survey on Italian SMEs /
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