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Political Marketing and the 2015 UK General Election

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Political Marketing and the 2015 UK General Election/ edited by Darren G. Lilleker, Mark Pack.
其他作者:	Lilleker, Darren G.
面頁冊數:	XI, 151 p. 3 illus., 1 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Political communication. -
電子資源:	https://doi.org/10.1057/978-1-137-58440-3
ISBN:	9781137584403

Political Marketing and the 2015 UK General Election
Political Marketing and the 2015 UK General Election[electronic resource] /edited by Darren G. Lilleker, Mark Pack. - 1st ed. 2016. - XI, 151 p. 3 illus., 1 illus. in color.online resource. - Palgrave Studies in Political Marketing and Management. - Palgrave Studies in Political Marketing and Management.

This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.

ISBN: 9781137584403

Standard No.: 10.1057/978-1-137-58440-3doiSubjects--Topical Terms:

1250788
Political communication.

LC Class. No.: JA85-85.2

Dewey Class. No.: 320.014

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