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Eco-Innovations in Emerging Markets = Analyzing Consumer Behaviour and Adaptability /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Eco-Innovations in Emerging Markets/ by Pável Reyes-Mercado.
Reminder of title:	Analyzing Consumer Behaviour and Adaptability /
Author:	Reyes-Mercado, Pável.
Description:	XXII, 131 p. 18 illus., 1 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Management. -
Online resource:	https://doi.org/10.1057/978-1-137-58742-8
ISBN:	9781137587428

Eco-Innovations in Emerging Markets = Analyzing Consumer Behaviour and Adaptability /
Reyes-Mercado, Pável.

Eco-Innovations in Emerging MarketsAnalyzing Consumer Behaviour and Adaptability /[electronic resource] :by Pável Reyes-Mercado. - 1st ed. 2016. - XXII, 131 p. 18 illus., 1 illus. in color.online resource.

Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices.

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers. .

ISBN: 9781137587428

Standard No.: 10.1057/978-1-137-58742-8doiSubjects--Topical Terms:

558618
Management.

LC Class. No.: HD28-70

Dewey Class. No.: 658.514

Eco-Innovations in Emerging Markets = Analyzing Consumer Behaviour and Adaptability /
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