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Media Convergence Handbook - Vol. 1 = Journalism, Broadcasting, and Social Media Aspects of Convergence /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Media Convergence Handbook - Vol. 1/ edited by Artur Lugmayr, Cinzia Dal Zotto.
其他題名:	Journalism, Broadcasting, and Social Media Aspects of Convergence /
其他作者:	Lugmayr, Artur.
面頁冊數:	X, 429 p. 107 illus., 95 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Management. -
電子資源:	https://doi.org/10.1007/978-3-642-54484-2
ISBN:	9783642544842

Media Convergence Handbook - Vol. 1 = Journalism, Broadcasting, and Social Media Aspects of Convergence /
Media Convergence Handbook - Vol. 1Journalism, Broadcasting, and Social Media Aspects of Convergence /[electronic resource] :edited by Artur Lugmayr, Cinzia Dal Zotto. - 1st ed. 2016. - X, 429 p. 107 illus., 95 illus. in color.online resource. - Media Business and Innovation,2523-319X. - Media Business and Innovation,.

Preface -- Media Convergence - Some Introductory Perspectives.- Convergence Challenges in Journalism and Publishing -- Convergence and Broadcast Media.- Social Media Aspects of Convergence.

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

ISBN: 9783642544842

Standard No.: 10.1007/978-3-642-54484-2doiSubjects--Topical Terms:

558618
Management.

LC Class. No.: HD28-70

Dewey Class. No.: 658

Media Convergence Handbook - Vol. 1 = Journalism, Broadcasting, and Social Media Aspects of Convergence /
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