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Marketing and American Consumer Culture = A Cultural Studies Analysis /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing and American Consumer Culture/ by Arthur Asa Berger.
其他題名:	A Cultural Studies Analysis /
作者:	Berger, Arthur Asa.
面頁冊數:	XI, 164 p. 28 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	United States—Study and teaching. -
電子資源:	https://doi.org/10.1007/978-3-319-47328-4
ISBN:	9783319473284

Marketing and American Consumer Culture = A Cultural Studies Analysis /
Berger, Arthur Asa.

Marketing and American Consumer CultureA Cultural Studies Analysis /[electronic resource] :by Arthur Asa Berger. - 1st ed. 2016. - XI, 164 p. 28 illus.online resource.

Introduction: Martians and Marketing -- Chapter1: The Semiotics of Marketing: Selling with Signs -- Chapter 2: A Psychoanalytic Approach to Marketing -- Chapter 3: Sociological Theory: The Group Sells -- Chapter 4: Marxism and Marketing -- Chapter 5: The Anthropology of Marketing -- Chapter 6: Marketing Memes: Antiquity and Modernity -- Chapter 7: Marketing the Self -- Chapter 8: Marketing Something: Advertising Cruise Tourism -- Chapter 9: Marketing the President: Political Marketing -- Chapter 10: Marketing to Millenials -- Chapter 11: Marketing and Social Media -- Chapter 12: Marketing Countries: Selling the USA -- Chapter 13: Marketing Theory -- Chapter 14: Ernest Dichter’s The Strategy of Desire -- Coda: Marketing and Martians.

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

ISBN: 9783319473284

Standard No.: 10.1007/978-3-319-47328-4doiSubjects--Topical Terms:

1260129
United States—Study and teaching.

LC Class. No.: HM621-656

Dewey Class. No.: 306.0973

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