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Strategy and Success Factors of Busi...
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Adam, Anne Kathrin.
Strategy and Success Factors of Business Schools
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Strategy and Success Factors of Business Schools/ by Anne Kathrin Adam.
作者:
Adam, Anne Kathrin.
面頁冊數:
XIX, 262 p. 22 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
Leadership. -
電子資源:
https://doi.org/10.1007/978-3-658-14519-4
ISBN:
9783658145194
Strategy and Success Factors of Business Schools
Adam, Anne Kathrin.
Strategy and Success Factors of Business Schools
[electronic resource] /by Anne Kathrin Adam. - 1st ed. 2016. - XIX, 262 p. 22 illus.online resource.
The Market for Higher Education -- Assessing Institutional Success in Higher Education -- Mission Statements in Higher Education -- Strategic Groups in Higher Business Education -- Evaluating Success in Higher Business Education.
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus. Contents The Market for Higher Education Assessing Institutional Success in Higher Education Mission Statements in Higher Education Strategic Groups in Higher Business Education Evaluating Success in Higher Business Education Target Groups Researchers and students in the field of business studies with a focus on management, controlling, and marketing of higher education as well as strategic management The Author Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.
ISBN: 9783658145194
Standard No.: 10.1007/978-3-658-14519-4doiSubjects--Topical Terms:
562584
Leadership.
LC Class. No.: HD28-70
Dewey Class. No.: 658.4092
Strategy and Success Factors of Business Schools
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