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Customer Value Generation in Banking = The Zurich Model of Customer-Centricity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Customer Value Generation in Banking/ by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau.
其他題名:	The Zurich Model of Customer-Centricity /
作者:	Auge-Dickhut, Stefanie.
其他作者:	Koye, Bernhard.
面頁冊數:	XXII, 195 p. 53 illus., 35 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Finance. -
電子資源:	https://doi.org/10.1007/978-3-319-19938-2
ISBN:	9783319199382

Customer Value Generation in Banking = The Zurich Model of Customer-Centricity /
Auge-Dickhut, Stefanie.

Customer Value Generation in BankingThe Zurich Model of Customer-Centricity /[electronic resource] :by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau. - 1st ed. 2016. - XXII, 195 p. 53 illus., 35 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

New Rules: The Drivers of Future-Viable Banking -- From Classic Business Models to a Customer-Centred Banking Architecture -- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz) -- Guidelines for Future-Viable Business Models.

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture’ enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

ISBN: 9783319199382

Standard No.: 10.1007/978-3-319-19938-2doiSubjects--Topical Terms:

559073
Finance.

LC Class. No.: HG1-9999

Dewey Class. No.: 332

Customer Value Generation in Banking = The Zurich Model of Customer-Centricity /
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