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Media Convergence Handbook - Vol. 2 = Firms and User Perspectives /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Media Convergence Handbook - Vol. 2/ edited by Artur Lugmayr, Cinzia Dal Zotto.
Reminder of title:	Firms and User Perspectives /
other author:	Lugmayr, Artur.
Description:	XI, 473 p. 125 illus., 103 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Industrial management. -
Online resource:	https://doi.org/10.1007/978-3-642-54487-3
ISBN:	9783642544873

Media Convergence Handbook - Vol. 2 = Firms and User Perspectives /
Media Convergence Handbook - Vol. 2Firms and User Perspectives /[electronic resource] :edited by Artur Lugmayr, Cinzia Dal Zotto. - 1st ed. 2016. - XI, 473 p. 125 illus., 103 illus. in color.online resource. - Media Business and Innovation,2523-319X. - Media Business and Innovation,.

Introduction -- Impact of Convergence on Media Organizations and Markets -- Media Production and Convergence -- Media User Interfaces, Experiences and Perspectives -- Convergence and Media Business Outlook.

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

ISBN: 9783642544873

Standard No.: 10.1007/978-3-642-54487-3doiSubjects--Topical Terms:

556510
Industrial management.

LC Class. No.: HD28-70

Dewey Class. No.: 658

Media Convergence Handbook - Vol. 2 = Firms and User Perspectives /
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